In order to network with jewelry retailers and designers who might need jewelry marketing services, I recently attended the JA New York Spring 2016 show.
Have you ever been to a bazaar or seen one depicted in a movie? Attending a jewelry trade show was more like spending an afternoon at a bazaar than I thought. Vendors eager to make a sale called to event attendees, and I witnessed some expertly-performed wheeling and dealing.
JA New York is a major jewelry trade show organized by the Jewelers of America and showcases more than 500 designers, suppliers, and brands. I was surprised to learn that JA New York is the only jewelry trade show that takes place in New York City. Unfortunately, the show is only open to those in the jewelry industry and not to the general public.
I was lucky to see stunning finished jewelry, gold, and gemstones, and I wanted to share my finds.
Bespoke, Upcycled Jewelry
First, I was completely charmed by Alan Anderson‘s bespoke and hand-signed couture pieces made from vintage crystals and stones. I exclaimed “Wow!” when I approached his booth. I was impressed to learn that Dame Elizabeth Taylor owned one of his amethyst cuffs. The necklace in my featured photo, as well as the cuff pictured in my Flickr photo album below, are from Alan’s collection.
Next, I loved the larimar from Aziel. If you’re not familiar with larimar, it’s a light-blue stone mined in the Dominican Republic. It was discovered in 1916 but not marketed and sold until the mid-70s, when miner Miguel Méndez named it after Larissa, his daughter, and “mar,” the ocean. A high-quality piece of larimar will look like the surface of the rippling blue sea. The picture in my Flickr album below shows strands of larimar beads that could be made into bracelets or necklaces.
Jewel Tones and Unconventional Shapes
You’ve probably guessed that I’m attracted to bright colors. Angelique de Paris caught my eye with their bright and bold use of jewel tones and unique shapes. Designer Angelique writes on her website, “Jewelry is an art form that reflects the wearer and the uniqueness of natural gems. I seek the most flattering colours, cuts and gemstones to bring out a woman’s beauty.” Her jewelry makes me want to travel the world and enjoy many cultures and traditions.
In general, I was excited to see an abundance of beautiful tourmaline, one of my favorite colored gemstones. Have you ever been to a jewelry trade show? Do you think you’d brave the crowds to see the beautiful offerings?