In Spanish, the word “joya” means “jewel.” And for me jewelry is a source of “joy.” My name’s Laryssa, and I’m easily charmed by bright colors and shiny objects.
I spent about a decade of my life focusing my efforts on creative writing, teaching, and marketing; I earned a graduate degree in fiction and even crowdfunded and self-published a collection of short stories! Throughout those years, my idea of relaxation was studying jeweler’s websites and watching Jewelry Television.
Suddenly disheartened by academia and the lack of job security, I realized that glittering gems – their colors, their mysterious stories, and their symbolism – were my true passion. After a brief stint as a retail sales associate for the country’s largest jewelry retailer, I knew I could apply my previous work experience and skill set to a career that would allow me to behold jewels on a daily basis and help other people appreciate them too.
Currently, I offer services as a jewelry marketing specialist and branding expert. As a marketing specialist, I help designers and retailers tell effective stories about their products and position their jewelry in front of the ideal customers.
I’m a Certified Diamontologist through the Diamond Council of America, and I’ve completed the Gemological Institute of America‘s Diamond Essentials course. I’m currently working toward my Graduate Gemologist degree. Other education includes a Master of Fine Arts in Creative Writing from the University of Maryland, College Park and a Bachelor of Arts in Writing from Loyola University Maryland.
When I’m not admiring gemstones, I’m still writing (mostly poetry), scouring eBay for jewelry finds, playing with my miniature dachshund Charlotte Moo, seeking out the most delicious vegan food, and soaking up the Los Angeles sun. I look forward to sharing my joy with you!