Episode #277 - "What 'Works' in Jewelry Marketing" Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out emails? Is there a magical formula for boosting sales? And when...
Episode #276 - "How to Roll Out New Jewelry Marketing Ideas" Welcome to Episode #276. In this episode, I'll delve into the significance of empathizing with your customers and share strategies on how to do so effectively. Recently, during a client call, we were bouncing ideas back and forth about the...
Episode #275 - "How Your Jewelry Business Can Gain Organic Traffic and Build Trust" Welcome to Episode #275. In this episode, I want to talk about why blog posts could still be relevant for your jewelry business in 2024 (notice I said "could be" and not "are relevant") and how to...
Episode #274 - "2 Essential Phases of Marketing for Jewelry Businesses"Welcome to Episode #274. In this episode, we're diving into the essential stages of marketing for jewelry brands and why it's crucial to understand their distinctions.I've noticed that many new jewelry business owners might not have a clear grasp of...
Episode #273 - "Email Marketing Design for Jewelry Businesses"Welcome to Episode #273. In this episode, I want to discuss effective email marketing design strategies tailored specifically for jewelry brands. When we mention "graphic design" or the design aspect of digital materials, it's common to associate it with aesthetics and making...
Episode #272 - "Email Marketing List Health for Jewelry Businesses"Welcome to Episode #272. In this episode, I'm excited to share one of my favorite jewelry marketing activities to kick off the new year - giving your email subscriber list a check-up!In the world of jewelry marketing, the email list is...
Episode #271 - "3 Unconventional Pricing Strategies For Jewelry Marketing"Welcome to Episode #271. As we enter the new year, I'd like to discuss unconventional pricing strategies that you might want to explore in 2024 and beyond. Many jewelry businesses tend to adhere to established pricing norms, and that's perfectly fine....
Episode #270 - "Do These 3 Things for Jewelry Marketing Success in 2024"Welcome to Episode #270. I'm excited to share some handy tips and insights to kickstart your year on a high note and keep that energy going strong! Last year, my episode #223, "Do These 3 Things for Jewelry...
Episode #269 - "Add This to Your 2024 Jewelry Marketing Strategy"Welcome to Episode #269. Today, I want to talk about the power of events for jewelry marketing, and how figuring out your event strategy should be a major priority in 2024, if it's not already on your radar. But before...
Episode #268 - "How to Set Jewelry Marketing Goals for 2024"Welcome to Episode #268. Today, I want to encourage you to begin setting goals for 2024, if you haven't already started. This episode is designed to remind you that goal-setting in business should encompass more than just revenue targets. It's...
