On Friday night, after one-too-many happy-hour margaritas, I walked into a Ricky’s store and asked the young female cashier to select a lipstick from a display of NYX butter lipsticks. In my everyday life, I like to choose how I adorn and accessorize myself, but every once in a while, I like someone else to decide for me.
What are subscription boxes?
Subscription boxes are a safe and fun way to surrender control. These days, there’s a subscription box for everything: vegan snacks, dog treats and toys, wine, shaving, and even Japanese candy. I wasn’t surprised to learn that a few creative entrepreneurs have launched jewelry subscription box services to please the consumer who loves an element of surprise.
Bezel Box ($35.67/mo. with free shipping): Each month, Bezel Box promises to send you four to five pieces of jewelry with a retail value of $150. You get to choose your style from three categories: boho, cosmo, or icon. The longer you remain a subscriber, the more rewards points you earn; these can be redeemed for discounts on future purchases.
Dazzley ($24.99 for one mo. or $129.99 for 6 mos.): Dazzley is a low-commitment jewelry subscription box that allows you to choose a one-month purchase. With Dazzley, you choose a necklace style from the following: Statement, Boho, or Delicate/Simple. Then, the company sends you a surprise necklace to match your style.
Jewelbits ($33/mo. for a 6-mo. commitment, with other plans available): Similar to Bezel Box, Jewelbits allows you to choose a box based on your style: Boho Babe, Glam Gal, and Classic Chick. You receive two to three pieces every month, and you can choose your subscription commitment level, which also affects the monthly fee. What sets Jewelbits apart is that their founders are involved in the Manhattan jewelry industry, so they catch the latest trends and network with upcoming designer.
Rocksbox ($19/mo. for unlimited jewelry rental): With a subscription to Rocksbox, you can expect to receive three pieces of designer jewelry every month. The jewelry is hand-selected for you based on your style and preferences. Hip, on-trend designers include House of Harlow, Kendra Scott, and Slate. You can swap your jewelry when you want something new to wear. Have you fallen in love with your borrowed jewelry? Every month you earn $10 to apply toward a purchase.
Your Bijoux Box ($35/mo. with free shipping): With a Your Bijoux Box subscription, you’ll receive three hand-picked pieces worth at least $100 every month. Each piece has a styling tip, and a sneak preview for January’s box include a necklace with a gold-tone chain and opalescent cabochons.
After reading about these jewelry subscription boxes, I couldn’t find anything truly unique about them. I guess if I didn’t have the time, energy, or interest in choosing my jewelry, I’d like a jewelry subscription box.
I’m also more partial to jewelry made from precious metals and gems, so I would avoid a subscription box that sends costume jewelry. A “Morganite a Month” club would be more my style.
In case you’re wondering, the young lady at Ricky’s chose a lipstick shade called Hubba Bubba Waouh, a bubblegum Barbie pink that I do actually love. Why you pay money for a subscription jewelry box?
Cover photo by asenat29