Consider how many e-mails you receive daily and how many you actually read. Delete, delete, delete.
Many people wear jewelry on a daily basis, but few are always shopping for it. As a result, too many potential customers are clicking their ring-blinged fingers on keyboards, jangling their bangles, and ignoring your e-mails.
(And that’s assuming you send e-mails.)
Managing a successful e-mail marketing campaign means offering incentives for customers to maintain regular contact with you and then honoring their trust by providing valuable, interesting content they won’t dare ignore.