In July 2018, we wrote a brand story for a client that was launching a microsite for a special jewelry collection she designed exclusively for a museum exhibit. The URL for the microsite would appear on postcards and other marketing materials in the museum store and at associated events. In addition, the URL would be sent to customers on the client’s email list.
The goal of the brand story was to evoke an emotional connection and to connect the jewelry designs to a rich and intriguing history. You can read the brand story below. We also used this narrative to create a script for a piece of video marketing.