In Episode #62 of the Joy Joya Jewelry Marketing Podcast, I interview Cheryl Freund, a Los Angeles-based jewelry designer and the founder of ceejayeff. In this episode, we chat mostly about experiential or event marketing, since she planned her own jewelry brand launch party and then hosted it in November...
Experiential marketing - also known as engagement marketing, event marketing, and even live marketing - invites consumers to participate in a brand experience, either in person or virtually. Since it can be more engaging than other forms of marketing, it helps create lasting relationships with consumers and provides brands with...
Engagement marketing, also known as "experiential marketing" or "event marketing", can engage consumers with a jewelry brand and its products. The importance of engagement marketing is hard to deny. According to the recent study conducted by Event Track, "70% of users become regular customers after an experiential marketing event". Are you...
