Since the implementation of "shelter in place" rules during the coronavirus pandemic, more jewelry brands have been opting to replace their lucrative in-person event marketing strategy with a virtual one, taking advantage of free platforms like Instagram Live. Through these platforms, brands are able to connect with their audiences in...
Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers in a natural way, without having to shout over the noise of an overcrowded Instagram feed. The main trouble with...
More clients have been inquiring about influencer marketing lately, and I don’t blame them. If you read any popular digital marketing advice, you’ll hear about the "magic" of influencers - get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. For example, in...
Do you feel like you’re struggling to stand out in a sea of sparkle? While it’s true Instagram is the platform where jewelry brands can hope for engagement, the number of total interactions is decreasing. However, not all hope is lost, and some jewelry brands are thriving on Instagram. If you've...
Have you ever heard of a term called "marketing myopia"? You may have seen the word "myopia," which is a fancy way to say nearsightedness. In relation to marketing, myopia means a brand has lost sight of the big picture and is focusing too closely on small details that only...
If you were given a random lineup of Instagram profiles for jewelry brands - with the usernames hidden - would you be able to determine which ones are corporate jewelry brands and which ones are mom-and-pop jewelry shops? You’d likely analyze the quality of the images, the caliber of models, and...
One of the most difficult aspects of photographing jewelry is capturing its "sparkle," especially the brilliance, fire, and scintillation of a beautiful diamond. In the jewelry industry, sharing a beautiful product photo on your website or via your social media accounts is the most effective way to entice a customer who isn't...
