When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of your pants? If you don’t have a plan in place, you could be compromising your brand identity. Furthermore, without a plan,...
You've probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you've likely linked your store to your Pinterest account. You may have even promoted some of your Pins. But have you considered using Pinterest as an internal marketing tool? We're not...
Do you feel like you’re struggling to stand out in a sea of sparkle? While it’s true Instagram is the platform where jewelry brands can hope for engagement, the number of total interactions is decreasing. However, not all hope is lost, and some jewelry brands are thriving on Instagram. If you've...
If your jewelry brand currently has a social media marketing strategy that involves Facebook and/or Instagram, you've probably seen notifications like: "People are boosting posts like...to reach more people. Try boosting this post." "This post is performing better than 90% of other posts…" Have you tried boosting a post to see if it...
If you were given a random lineup of Instagram profiles for jewelry brands - with the usernames hidden - would you be able to determine which ones are corporate jewelry brands and which ones are mom-and-pop jewelry shops? You’d likely analyze the quality of the images, the caliber of models, and...
Joining Twitter or trying to find Twitter followers can be an intimidating task. Some brands that have been using Twitter since it was launched in 2006 have had a decade to cultivate a following, while others amass followers simply because they're already popular and well known outside of social media. Is being overwhelmed or...
As someone who spends a fair amount of time using Twitter to search for jewelry designers and retailers, I've read hundreds of feeds and have seen many approaches to using Twitter for business. You might feel confused by Twitter, and maybe you're not sure how to plan a Twitter social media strategy. In this post, I'm...
