STRATEGIC AND STORY-POWERED JEWELRY MARKETING
WHO WE ARE
Through Joy Joya's bold, holistic approach, including laser-focused brand storytelling, impactful creation of content assets, and strategic content distribution, we've helped jewelry businesses of all sizes, including established multi-million dollar jewelry companies, grow through strategic, content-led initiatives.
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What Clients Are Saying
Recent Podcast Episodes

The Role of Drops in Your Jewelry Marketing Strategy
Episode #258 – “The Role of Drops in Your Jewelry Marketing Strategy” In today’s Episode #258, we’re diving deep into the world of “drops” and how they can be a game-changer for your jewelry marketing strategy. Drops, which refer to releasing products in limited quantities or for a limited duration,

Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing
Episode #257 – “Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing” In Episode #257 today, we’re chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers may not fully realize how your products, and the

Jewelry Email Marketing: Diving Into the Welcome Series
Episode #256 – “Jewelry Email Marketing: Diving Into the Welcome Series” This is Episode #256, and we’ll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We’ll emphasize the importance of constantly exploring fresh marketing strategies and being open to innovative ideas tailored
“This book is a must-read for anyone who owns a jewelry business, small or big.”
– Amazon Customer
“A wonderful, heartfelt compilation of jewelry wisdom. The author has explained very difficult concepts in a very simple way.”
– Amazon Customer

We wrote the book
on jewelry marketing.
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