Through Joy Joya's bold, holistic approach, including laser-focused brand storytelling, impactful creation of content assets, and strategic content distribution, we've helped jewelry businesses of all sizes, including established multi-million dollar jewelry companies, grow through strategic, content-led initiatives.


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What Clients Are Saying

Joy Joya is an outstanding company. We have been working with Laryssa for several years and cannot say enough great things about our experience. She's extremely knowledgeable, efficient, and responsive. She makes sure to fully understand our business and objectives to implement top-down strategies specific to our needs. She's always willing to help, discuss or suggest any topics related to our goals. Laryssa is a true expert and professional. We are grateful for our partnership with her. "
Patti Dechter
Before working with Joy Joya, my shop was having trouble converting visitors, but I had no idea why. Not only did Laryssa point out things that would turn potential customers away, but she gave a great in-depth analysis of my target audiences, competitors, and brand."
Allie Fritsch
Silver Lily Studio

Recent Podcast Episodes

Carousels? Reels? What’s Up With Instagram For Jewelry

Episode #284 – “Carousels? Reels? What’s Up With Instagram For Jewelry?” Welcome to Episode #284. In today’s episode, I’m diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts?  I’ve recently completed

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Hero Images for Jewelry Ecommerce and Digital Marketing

Episode #283 – “Hero Images for Jewelry Ecommerce and Digital Marketing” Welcome to Episode #283. Today, we’re diving into the world of heroes, but not the kind you might expect from comic books or Marvel films. Instead, our focus will be on hero images and their critical role in digital

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Finding the Right Audience for Your Fine Jewelry

Episode #282 – “Finding the Right Audience for Your Fine Jewelry” Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if you sell at more aspirational, luxury price points. This episode was actually inspired by some content I’ve been watching on

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“This book is a must-read for anyone who owns a jewelry business, small or big.”
– Amazon Customer

“A wonderful, heartfelt compilation of jewelry wisdom. The author has explained very difficult concepts in a very simple way.”
– Amazon Customer

We wrote the book
on jewelry marketing.

As Seen In