Joy Joya is a Los Angeles-based digital marketing agency for jewelry brands founded and led by Laryssa Wirstiuk. We help jewelry entrepreneurs grow their businesses, so they can add more beauty and wonder to the world. Our digital marketing support services are comprehensive and varied, and we tailor our solutions on an individual basis, so each client gets a personalized experience, one that’s uniquely suited for them.

“This book is a must-read for anyone who owns a jewelry business, small or big.”
– Amazon Customer

“A wonderful, heartfelt compilation of jewelry wisdom. The author has explained very difficult concepts in a very simple way.”
– Amazon Customer

We wrote the book
on jewelry marketing.


A self-guided video course
for new and emerging jewelry brands.

Recent Posts

Interview With Kasey Luck on Successful Email Marketing

In episode #175 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email and SMS revenue

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5 Tips for Using Trends in Jewelry Marketing

In episode #174 of the Joy Joya Jewelry Marketing Podcast, I share how you can make trends work for your brand, even if you’re not a trend-driven business. Here’s the thing about trends: not every jewelry brand is necessarily trend-driven. So how can you still find value in trends, and

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Interview With Dana Bronfman on Responsible Jewelry Making

In episode #173 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Dana Bronfman, a New York City-based modern fine jewelry designer, best known for her “quietly bold” aesthetic. Dana works with a small team of master jewelers in New York to create each piece from reclaimed

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Client Testimonials

Laryssa has a keen understanding of the specific nature of marketing for jewelry brands. It’s a skill that can be hard to find and was invaluable as we grew our business! I would definitely recommend her to anyone looking for a digital marketing strategist."
Meghan Folsom and Lauren Abend
The Gild Fine Jewelry Collective
Before working with Joy Joya, my shop was having trouble converting visitors, but I had no idea why. Not only did Laryssa point out things that would turn potential customers away, but she gave a great in-depth analysis of my target audiences, competitors, and brand."
Allie Fritsch
Silver Lily Studio


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