Joy Joya is a Los Angeles-based digital marketing agency for jewelry brands founded and led by Laryssa Wirstiuk. We help jewelry entrepreneurs grow their businesses, so they can add more beauty and wonder to the world. Our digital marketing support services are comprehensive and varied, and we tailor our solutions on an individual basis, so each client gets a personalized experience, one that’s uniquely suited for them.

“This book is a must-read for anyone who owns a jewelry business, small or big.”
– Amazon Customer

“A wonderful, heartfelt compilation of jewelry wisdom. The author has explained very difficult concepts in a very simple way.”
– Amazon Customer

We wrote the book
on jewelry marketing.


A self-guided video course
for new and emerging jewelry brands.

Recent Posts

5 Tips to Retain Your Jewelry Customers

In episode #152 of the Joy Joya Jewelry Marketing Podcast, I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday season is an excellent time to focus on customer acquisition efforts because consumers are in the mindset to shop –

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Interview With Benjamin Smithee, CEO of The Smithee Group

In episode #151 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Benjamin Smithee. He’s the CEO of The Smithee Group, a Digital Growth Agency that’s been empowering entrepreneurs and businesses to dream bigger and achieve multi-generational integrity since 2015. He’s consulted some of the largest and

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Last-Minute Tips for Black Friday + Cyber Monday Success

In episode #150 of the Joy Joya Jewelry Marketing Podcast, I discuss 10 last-minute optimization tactics if you’re planning on participating in Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday weekend, which I’ll refer to in this episode as the commonly-used acronym BFCM. If you’re in the camp

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Client Testimonials

Laryssa has a keen understanding of the specific nature of marketing for jewelry brands. It’s a skill that can be hard to find and was invaluable as we grew our business! I would definitely recommend her to anyone looking for a digital marketing strategist."
Meghan Folsom and Lauren Abend
The Gild Fine Jewelry Collective
Before working with Joy Joya, my shop was having trouble converting visitors, but I had no idea why. Not only did Laryssa point out things that would turn potential customers away, but she gave a great in-depth analysis of my target audiences, competitors, and brand."
Allie Fritsch
Silver Lily Studio


Ready to learn more?

Take advantage of a free,
30-min. Zoom consultation.