What Is Joy Joya?

Through Joy Joya’s bold, holistic approach, including laser-focused brand storytelling, impactful creation of content assets, and strategic content distribution, we’ve helped jewelry brands get their products seen and purchased by exactly the right customers.

Joy Joya has specifically been serving this industry for 7 years. Throughout that time, we’ve helped jewelry businesses of all sizes, including established multi-million dollar jewelry companies, grow through strategic content marketing initiatives.

Now we want to bring these same systems and strategies to your jewelry business: you’ve found your product-market fit and are looking to uplevel your marketing without gambling money on the bet of a PR placement, a viral social media post, or the advertising money suck. You deserve a dynamic new perspective in your approach to marketing, one that’s driven by strategy and story. Let us work the magic of content for you.

Bring Joy Back to Marketing

If you’re like most jewelry business owners and marketing leaders, then you’re probably wondering how to maximize your marketing efforts while wearing many hats. 

You’ve wrestled with social media algorithms. You’ve wondered whether money you spend on ads, PR, or freelancers is worth it. You’re probably frustrated, confused, and uncertain about the future. You have goals, but you’re not sure how marketing can help you reach them. 

Marketing is supposed to be creative and fun, right? Not when you lack strategy.

Einstein once said, “Insanity is doing the same thing over and over and expecting different results.” Literally every brand in our industry has similar aspirations, and they’re all using the same copy-paste approach to fall short of their goals.

If your marketing feels like insanity, then you need a new perspective. It’s not magical, and it’s not sexy. But Joy Joya’s approach has been known to elicit joy. And most importantly, it does work.

Gain time to be creative in your business, develop new products, and engage meaningfully with your customers and business partners. Invest your marketing dollars wisely, understand the impact of your marketing efforts, and attract the best customers. 

“Laryssa has a keen understanding of the specific nature of marketing for jewelry brands. It’s a skill that can be hard to find and was invaluable as we grew our business!”

Laryssa's Thought Leadership

Laryssa Wirstiuk is the founder and creative director of Joy Joya. She’s dedicated her career to helping jewelry entrepreneurs tell impactful stories about their brands and products, so they can attract their target customers now and for the long term.

Laryssa’s the author of Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand and the creator and host of the Joy Joya Jewelry Marketing Podcast. She’s presented at a number of industry conferences – including JCK and AGS Conclave – and has appeared as a guest on webinars and other events, speaking on the subject of marketing for jewelry brands.

Laryssa is a passionate proponent of a holistic, content-first approach to marketing driven by data and strategy and built for longevity. It’s the only approach that has driven repeatable and sustainable results for Joy Joya’s clients at every stage of growth, from the solopreneur to the multi-million dollar brand.

Problems We Solve

Lack of Brand Identity

If your brand isn’t communicating a “why” or a memorable story, then you’re probably getting lost in a "Sea of Sparkle" with other forgettable jewelry brands. We can create a cohesive and impactful brand identity that will help you connect with the customers you want to reach – for the long term.

Undefined Target Customers

The problem with most jewelry brands is that they want to reach everyone with their products. By trying to reach everyone, they’re actually reaching no one at all. We can help you define your target customers in a specific way, based on your own data, industry insights, market research, and more.

Playing It "Safe" and "Quiet"

If you're not sharing impactful stories about your brand and amplifying them loudly and proudly, then you're truly dimming the light of your own magic. Let us tell your story for you through writing and other media. Ensure that customers are engaging with messaging that's consistent and compelling.

Uninspired Email and Social Campaigns

Have you seen what your competitors have been doing lately? We can sum it up as: "Here's a new product" or "Have a discount." What's inspiring about that? We can distill your brand story into compelling "snacks" and then distribute that content through email and social media marketing.

Where We've Been Recognized