What Is Joy Joya?
Joy Joya is a Los Angeles-based digital marketing agency for jewelry brands founded and led by Laryssa Wirstiuk. We help jewelry entrepreneurs grow their businesses, so they can add more beauty and wonder to the world. Our digital marketing support services are comprehensive and varied, and we tailor our solutions on a individual basis, so each client gets a personalized experience, one that’s uniquely suited for their category, stage of growth, goals, and more.
Why Choose Joy Joya?
As collectors and lovers of jewelry ourselves, we understand that jewelry is a deeply personal and emotional purchase. When we partner with jewelry brands, we strive to connect each brand with their ideal customers and to help foster a long-term relationship – one that may be sparked by emotion but that endures based on trust.
We’re committed to building a brand over the long term, fostering deep, collaborative relationships with our clients, providing comprehensive and personalized service, and sharing honest, practical advice – the kind of advice we’d give and follow ourselves.
Motivated by opportunities for stretching our creativity to communicate a jewelry brand’s unique story through language and imagery, we’re passionate about dreaming up new ways of reaching the right customers. We see our clients’ challenges with a fresh perspective, and we apply our resourcefulness to find and implement the solutions that open doors to future success.
Laryssa's Thought Leadership
Laryssa Wirstiuk is the founder and creative director of Joy Joya. She’s passionate about helping jewelry entrepreneurs tell impactful stories about their brands and products, so they can reach their target customers.
Laryssa is also the author of Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand and the host of the Joy Joya Jewelry Marketing Podcast. She has presented at a number of industry conferences and has appeared as a guest on webinars and at other digital events, speaking on the subject of marketing for jewelry brands.
Many people don’t realize that Laryssa has academic training in creative writing; one of her first jobs after graduate school was as an adjunct instructor at Rutgers University, where she taught creative writing for five years.
She never abandoned her passion for teaching and strives to educate as many people as she can about jewelry marketing. She believes that knowledge about marketing is the prerequisite to success in business.