Jewelry entrepreneurs often use the terms “marketing strategy” and “marketing plan” interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In this blog post, we’ll discuss how the two documents differ and how you can start putting both together. When you [...]
In “Jewelry Marketing in the Time of Coronavirus“, we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two sales models in detail, and we never really explained how multichannel marketing is different from omnichannel marketing. We’ll elaborate in this blog post. During [...]
Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangular shape that leads to a small spout. Did you know that a [...]
In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Though these business functions often support each other, they’re very different. In this blog post, I’m going to clarify what each one [...]
In Episode #85 of the Joy Joya Jewelry Marketing Podcast, I interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially [...]
If you’re not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be sabotaging your conversion rate. Yes, product pages are more important than even your homepage! In this blog post, we’ll [...]
After reading a recent article from Business of Fashion titled “Now’s the Time for Brand Founders to Speak Up. Here’s How.“, we were inspired to consider how jewelry founders can be the faces of their brands. Especially this year, when consumers are craving personal and meaningful relationships with the [...]
In our recent blog post “Jewelry Marketing for a Post-COVID-19 Future“, we emphasized the fact that customer experience will need to remain at the center of all your jewelry marketing efforts in 2020 and for the foreseeable future. One of the most effective ways to improve customer experience is [...]
In Episode #81 of the Joy Joya Jewelry Marketing Podcast, I interview Liana Kadisha Cohn, the co-founder of Switch, a unique jewelry rental service. Switch gives customers the opportunity to borrow unlimited designer, fine, one-of-a-kind, and vintage jewelry for a monthly subscription fee. Curious shoppers can try something unique [...]
Since late March, we’ve been doing a lot of thinking, reading, writing, and speaking about the COVID-19 pandemic and its impact on retail in general and the jewelry industry in particular. We’ve also spoken to many industry experts and have watched many webinars on the subject, in an effort [...]
