SMS Marketing for Jewelry Brands

In episode #140 of the Joy Joya Jewelry Marketing Podcast, I discuss SMS marketing or text marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing. Did you know...

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Discount Pricing Strategies and Jewelry Marketing

In episode #139 of the Joy Joya Jewelry Marketing Podcast, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how much of a discount should you offer? And how often should you be offering discounts? Listen to better...

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August Plans for Holiday Jewelry Marketing

In episode #138 of the Joy Joya Jewelry Marketing Podcast, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month, and how can you position yourself for optimal holiday profits? Listen for all the tips and tactics that will...

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How to Supercharge Your Jewelry Marketing Content

In episode #137 of the Joy Joya Jewelry Marketing Podcast, I share some tips for repurposing your content, so you can make the most of all your content creation efforts and establish a meaningful presence on the platforms where your customers are spending the most time. Read the transcript below. 0:00 Hi,...

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Be Less Dependent on Social Media Jewelry Marketing

In episode #136 of the Joy Joya Jewelry Marketing Podcast, I discuss how you can be a caretaker of your customer data, especially with all the changes happening with social media in the coming months. Too many brands have gotten to the point where they're leaning heavily on their...

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Building Brand Awareness With Your Target Customer

In episode #133 of the Joy Joya Jewelry Marketing Podcast, I share my own personal recording of a talk I recently presented to the Women's Jewelry Association of Boston. The title of the talk is "How to Build Brand Awareness and Attract Your Target Customer". I explain why brand...

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