In episode #187 of the Joy Joya Jewelry Marketing Podcast, I share my interview with two very special guests who are masters at email marketing. But you'll be very surprised by how they acquired and developed their marketing expertise over the years. The Email Marketing Heroes are Rob and Kennedy -...
In episode #186 of the Joy Joya Jewelry Marketing Podcast, I tackle the topic of community in the jewelry industry and why success truly "takes a village". I want to personally share the following things: - How and when I realized the value of community in my business - What community...
In episode #184 of the Joy Joya Jewelry Marketing Podcast, I unveil THE GOLD MINE, a new format for the Joy Joya podcast. It represents a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth,...
In episode #183 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Tom Duma, president of Thom Duma Fine Jewelers in Warren, OH. I first came across Tom through his columns in InStore Magazine; he's written about topics like calculating ROI for marketing, getting five-star reviews,...
In episode #182 of the Joy Joya Jewelry Marketing Podcast, I present a followup episode to build upon last week's interview with Oliver Maroney about NFTs. If you haven't already listened to or watched that episode, I highly recommend you check out that one first before you continue with...
In episode #181 of the Joy Joya Jewelry Marketing Podcast, I share my interview Oliver Maroney, the general manager of Web3 & NFT’s at Cameo. If you have even an ounce of curiosity about Web3 and NFTs, then please check out this interview because we break everything down in...
In episode #180 of the Joy Joya Jewelry Marketing Podcast, I discuss consumer spending patterns I've been seeing in the industry this summer so far and what you can do as a brand to adapt to how people are shopping right now. Listen or watch now to discover 10...
In episode #179 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jeff Mason, a photographer and gemologist specializing in product and jewelry photography. With 20 years of industry experience, he brings his knowledge of gemstones and passion for photography together to best represent your jewelry...
In episode #178 of the Joy Joya Jewelry Marketing Podcast, I share a post-JCK, mid-year trends report based on what I observed in Vegas this year. I had such a great time at the show, meeting virtual friends in person, seeing how brands have grown and evolved (even from...
In episode #177 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Monica Stephenson, founder of ANZA Gems. She started her company in 2015 with the mission of improving the lives of artisanal gemstone miners and helping East Africans participate more fully in the global gemstone...
