In episode #122 of the Joy Joya Jewelry Marketing Podcast, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, "The thing that looks like a shortcut is probably not the best way to get there. The best way to get there is to...
In Episode #121 of the Joy Joya Jewelry Marketing Podcast, I interview Ama McKinley, the founder of Ilium Wing. Ama McKinley began making waist jewelry in 2010 after creating her first strands for herself and a few friends. Inspired by the sacred, powerful and divine symbology of waist jewelry...
In episode #120 of the Joy Joya Jewelry Marketing Podcast I why and how you can start planning all your marketing content. Do you have a formal planning system in place for your marketing? If not, you're probably scrambling to get your photo/video assets when you need them and possibly missing...
In episode #119 of the Joy Joya Jewelry Marketing Podcast I explain the difference between "brand marketing" and "product marketing" and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you'll definitely want to listen to this...
In episode #118 of the Joy Joya Jewelry Marketing Podcast I answer a listener-submitted question (you can also ask a question here). The anonymous listener asked, “How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?” They explained that they’re a small family business...
In Episode #117 of the Joy Joya Jewelry Marketing Podcast, I interview Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh, NC. Paul is the agency’s creative director, marketing strategist, brand guardian, and sales force all wrapped up in one...
In episode #116 of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you're able to master mindset and...
In Episode #115 of the Joy Joya Jewelry Marketing Podcast, I interview Jason Fleagle, a branding and marketing expert who has supported global brands like Abercrombie and Fitch and has worked with prominent figures like Kevin Harrington. He's currently a consultant and a catalyst success partner for individuals and...
In episode #114 of the Joy Joya Jewelry Marketing Podcast, I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then you'll...
In Episode #113 of the Joy Joya Jewelry Marketing Podcast, I interview Derek DeMoro and James Wright, the co-founders of Zigy, which is a social selling solution for the direct-to-consumer channel. As Derek described to me in a blurb about the company, "Zigy is LinkedIn, Instagram, Affiliate Networking, Match.com,...
