You may have seen the viral video of UCLA gymnast Katelyn Ohashi’s flawless floor routine. It’s true that her movements were technically perfect, but her radiating joy stole the show. Did you know your jewelry brand can learn from Katelyn and apply these lessons to your marketing strategy? In a [...]
Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers in a natural way, without having to shout over the noise of an overcrowded Instagram feed. The main trouble [...]
If you’ve been feeling a sense of deja vu lately, you’re not the only one. More luxury brands are taking fewer creative risks with their logos, websites, and Instagram feeds. In fact, according to a recent article in Bloomberg, “Many purveyors of upscale goods are choosing a similar feel.” Have [...]
Hopefully, the holidays were a busy time for your jewelry brand. You ramped up promotions, bent over backwards to make shipping deadlines, and tried your best to serve your customers. You may still feel exhausted, but now’s not the time to rest on your laurels and admire your labors. If [...]
With about a week until Christmas, you may be brainstorming last-minute sales strategies while there’s still time to ship. With proper planning, you’ve likely already done a great job attracting a steady stream of customers throughout the season, so last-minute shoppers will be simply be icing on the gingerbread! Last-minute [...]
As a small jewelry brand, do you ever feel like you simply can’t compete with the major players in the jewelry industry? Instead of seeing size as a crutch, consider it an advantage. Small jewelry brands actually have colossal opportunities for executing and developing superior branding. The next time you [...]
The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. After a recent personal experience with influence and jewelry buying, I started to reflect on consumer motivation and the meaning of influence. On [...]
You’ve probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you’ve likely linked your store to your Pinterest account. You may have even promoted some of your Pins. But have you considered using Pinterest as an internal marketing tool? We’re [...]
With Thanksgiving approaching, you’ll want to consider how to thank customers for choosing your jewelry. In today’s marketplace, customers have many options, and you should never take their support for granted. When a customer makes a purchase, that purchase is more than a monetary transaction – it’s an energetic [...]
Signet, parent company of jewelry retailer Jared the Galleria of Jewelry, recently announced that it will be dropping the well-known tagline it has used in its advertising campaigns for more than a decade. “He Went to Jared” is being replaced with the new tagline “Dare to Be Devoted”. McKinney, the [...]
