Interview With Benjamin Smithee, CEO of The Smithee Group

In episode #151 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Benjamin Smithee. He's the CEO of The Smithee Group, a Digital Growth Agency that's been empowering entrepreneurs and businesses to dream bigger and achieve multi-generational integrity since 2015. He's consulted some of the largest...

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Last-Minute Tips for Black Friday + Cyber Monday Success

In episode #150 of the Joy Joya Jewelry Marketing Podcast, I discuss 10 last-minute optimization tactics if you're planning on participating in Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday weekend, which I'll refer to in this episode as the commonly-used acronym BFCM. If you're in the camp...

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Get Comfortable With Video Marketing for Jewelry

In episode #148 of the Joy Joya Jewelry Marketing Podcast, I share five tips for how you can get more comfortable with video marketing for your jewelry brand. If you heavily utilize Instagram as a social media marketing tool, then you know how important it is to share video...

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The 7 “P’s” of Jewelry Marketing

In episode #147 of the Joy Joya Jewelry Marketing Podcast, I discuss the 7 "P's" of jewelry marketing and why you need to not only familiarize yourself with them but also use them to regularly reevaluate your jewelry marketing strategy and your business processes. If you're stuck in a...

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Interview With Shayne McCoy Hollander, Jewelry Social Media Expert

In episode #146 of the Joy Joya Jewelry Marketing Podcast, I interview Shayne McCoy Hollander, an experienced social media and digital marketing consultant and the founder of Straight Up Social, a boutique social media and digital marketing agency specializing in social media strategy, email marketing, website design, and SEO....

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10 Positive Jewelry Marketing Habits

In episode #144 of the Joy Joya Jewelry Marketing Podcast, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy. He says "Successful people are simply those with successful habits." I believe that success in marketing is all about...

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10 Money-Wasters in Jewelry Marketing

In episode #143 of the Joy Joya Jewelry Marketing Podcast, I share 10 of the top jewelry marketing money wasters, so you can avoid making the same mistakes that I see some jewelry brands make when it comes to their marketing budgets. You may be surprised by the things...

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