In Episode #62 of the Joy Joya Jewelry Marketing Podcast, I interview Cheryl Freund, a Los Angeles-based jewelry designer and the founder of ceejayeff. In this episode, we chat mostly about experiential or event marketing, since she planned her own jewelry brand launch party and then hosted it in [...]
If you run an ecommerce jewelry store, and you’re already taking advantage of social media marketing, then you’re familiar with how social media can help direct new customers to your ecommerce store. But have you ever heard the term “social ecommerce”? In this blog post, we’ll explain what it [...]
Of course, the holiday season is about enjoying time with loved ones, expressing gratitude, indulging in holiday treats, and being generous. However, it’s also about gifts! With the holidays quickly approaching, we’d like to take some time to explore how you can utilize gifts in your jewelry marketing strategy, [...]
If you’re thinking about launching a jewelry ecommerce store in the New Year or moving your ecommerce store to a different platform, you may be wondering about the various platforms and the advantages and disadvantages of each one. In this blog post, we’ll be comparing some of the best-known [...]
On the podcast, I did my very first coaching call with Iryna, who runs an e-commerce jewelry business called Yarema Jewelry. She asked me about how a jewelry business owner can decide how to focus her marketing efforts and how a newcomer in the jewelry industry can stand out [...]
During the holiday season, you’re busy fulfilling orders for the holidays and providing the best customer service possible. You hardly have time to focus on any new marketing initiatives, and you hope that all the marketing efforts you put into place before the holidays are still running smoothly. However, sometimes [...]
In Episode #56 of the Joy Joya Jewelry Marketing Podcast, I interview Kathleen Cutler, founder of Bespoke Commerce and CEO of Kathleen Cutler Strategy. Kathleen helps high-end jewelers bring more money into their businesses by using sales strategies and systems that are easy for her clients to learn and [...]
On this blog, I devote most of my attention to the common marketing challenges that B2C (more specifically D2C) jewelry brands face. However, I realize I don’t give B2B jewelry brands enough attention! The marketing strategies that work for B2C jewelry brands don’t always work for B2B jewelry brands [...]
The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they can sabotage the growth and success of your jewelry brand in a very scary way, these mistakes can be avoided. Whenever you start a new marketing [...]
When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual representation of your brand. Does your brand identity capture and convey everything you want your customers to know about your mission, values, and products? If not, [...]
