In episode #176 of the Joy Joya Jewelry Marketing Podcast, I share five valuable AI-powered tools that can support you with jewelry marketing. Do you feel intimidated by the term AI? Are you convinced that AI or artificial intelligence is only reserved for the Silicon Valley types? Then you'll...
In episode #171 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Megan Crabtree, the founder of Crabtree Advisory. Before starting her business, she built a long and successful career in the jewelry industry, culminating in senior sales roles with several leading firms in the jewelry...
In episode #170 of the Joy Joya Jewelry Marketing Podcast, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction - and what you can do about it. Check out the transcript below. 0:08 Welcome to the Joy Joy Podcast, where jewelry...
In episode #169 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie's a master at colored gemstones, and her passion for them shines and sparkles. She's also extremely experienced in many different facets of the jewelry industry. For...
In episode #168 of the Joy Joya Jewelry Marketing Podcast, I give a crash course in search engine keywords for search engine optimization or SEO. What are they, why do they matter, what role should they play in your comprehensive digital marketing strategy, how can you optimize for them, where...
In episode #167 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best...
In episode #166 of the Joy Joya Jewelry Marketing Podcast, I I share 10 tips for sending better Welcome emails. What's a Welcome email, and why does it play such a vital role in a comprehensive digital marketing strategy? If you don't already have a Welcome email or series,...
In episode #165 of the Joy Joya Jewelry Marketing Podcast, I share my interview Liz Kantner. It will be the second time Liz will be joining me on the podcast (she was previously on episode #92), and today we're also going to be sharing a very exciting announcement about...
In episode #164 of the Joy Joya Jewelry Marketing Podcast, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for doing so effectively. According to recent data, YouTube receives more than 2 billion logged in users per month, and...
In episode #163 of the Joy Joya Jewelry Marketing Podcast, I share my own recording of a presentation I recently gave for the annual Jewelry Ecomm Conference. The topic of the presentation is "How to Have More Fun With Jewelry Marketing", and I feel pretty passionate about this particular...
