In episode #132 of the Joy Joya Jewelry Marketing Podcast, I explain the different types of keywords you'll want to use for your jewelry brand, including SEO keywords and social media keywords. Would you like to learn more about why these keywords matter and how you can start conducting...
In episode #131 of the Joy Joya Jewelry Marketing Podcast, I provide tips for enlisting your customers to play a more active role in your marketing. Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your...
In episode #130 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their retail experience. Together, Sarah and Jill have more than 40 years establishing retail at...
In episode #129 of the Joy Joya Jewelry Marketing Podcast, I share some special tips to coincide with the unofficial beginning of summer after Memorial Day weekend. For many jewelry brands, summer can be a slow time of year. Major gifting holidays like Valentine's Day and Mother's Day have...
In episode #128 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is "a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with...
In episode #127 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite tips for growing your jewelry brand's email list. If you're struggling to gain new subscribers for your email marketing efforts, then you'll definitely want to listen and watch for tips that you can...
In episode #126 of the Joy Joya Jewelry Marketing Podcast, I chat with Kate Youngstrom, the Director of Content and Community for Reed Exhibitions, which oversees JCK Events. Kate has worked for Reed for about a decade and has also served as the Director of Events and Education and...
In episode #125 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite metrics for jewelry brands to track in Google Analytics and walk you through how you can easily monitor them on a regular basis. If you feel baffled by Google Analytics, then you'll definitely...
In episode #124 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that's right I said "blog", a word that makes people roll their eyes when I say it. But blogging still matters...
In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marketing including advertising, digital marketing, social media, content...
