How to Make Jewelry Your Customers Want to Buy

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it’s true that a jewelry brand must find the right customers, usually the right customers know even better than the brand what’s most in demand and what the market needs. Have you...

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Three Offline Marketing Strategies for Ecommerce Jewelry Brands

Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other "old school" marketing strategies, which could help you set your brand apart from the competition. In this blog post, we’ll share some...

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An Introduction to Marketing KPIs for Jewelry Brands

American engineer W. Edwards Deming once said, “You can’t manage what you don’t measure.” If you’re not designating key performance indicators and analyzing your campaigns, then you’re basically wasting your marketing efforts and dollars. Marketing without measurement is like throwing darts at a dartboard while wearing a blindfold. A key...

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Understanding the Role of Mindset in Jewelry Marketing

You wouldn’t start a business with the expectation you’re going to bomb. But you’d be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, you should maintain realistic expectations about marketing your business - and know what marketing can and can’t...

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How to Use Social Proof to Boost Your Jewelry Marketing

Customer service expert Ron Kaufman once said, “Delighted customers are the only advertisement everyone believes.” No one’s going to believe you or care when you toot your own horn. But when someone who’s not compensated by your jewelry brand tells other people how much she loves your jewelry, that...

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ROI to Expect from Jewelry Marketing Efforts

Prospective clients sometimes ask, “What ROI can we expect from our jewelry marketing efforts?” We understand the desire to want to know, but the answer can be complicated - and sometimes impossible to answer. In this blog post, we tackle it and explain how you can plan and budget...

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Interview with Alain Simic, Jewelry Photographer

In Episode #29 of the Joy Joya Jewelry Marketing Podcast, I interviewed Alain Simic, a jewelry, fashion, and fine art photographer based in New York City. We discussed the role that high-quality commercial photography can play in a fine jewelry brand's comprehensive marketing strategy.  Prior to starting his career as...

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