In episode #168 of the Joy Joya Jewelry Marketing Podcast, I give a crash course in search engine keywords for search engine optimization or SEO. What are they, why do they matter, what role should they play in your comprehensive digital marketing strategy, how can you optimize for them, where should...
In episode #167 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best steps...
In episode #166 of the Joy Joya Jewelry Marketing Podcast, I I share 10 tips for sending better Welcome emails. What's a Welcome email, and why does it play such a vital role in a comprehensive digital marketing strategy? If you don't already have a Welcome email or series, then...
In episode #165 of the Joy Joya Jewelry Marketing Podcast, I share my interview Liz Kantner. It will be the second time Liz will be joining me on the podcast (she was previously on episode #92), and today we're also going to be sharing a very exciting announcement about a...
In episode #164 of the Joy Joya Jewelry Marketing Podcast, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for doing so effectively. According to recent data, YouTube receives more than 2 billion logged in users per month, and delivers...
In episode #163 of the Joy Joya Jewelry Marketing Podcast, I share my own recording of a presentation I recently gave for the annual Jewelry Ecomm Conference. The topic of the presentation is "How to Have More Fun With Jewelry Marketing", and I feel pretty passionate about this particular topic...
In episode #162 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the jewelry industry, she supports her clients with a big-picture outlook and offers jewelry consulting services in the areas of...
In episode #161 of the Joy Joya Jewelry Marketing Podcast, I offer five tips for instantly upgrading your email marketing. Email marketing for jewelry brands can be complex, and optimizing an email marketing strategy can take a lot of time and testing. However, there's always something that every brand -...
In episode #160 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and president of Rapport International, a translation and interpretation services company that specializes in marketing translation. Throughout her career,...
In episode #159 of the Joy Joya Jewelry Marketing Podcast, I share 10 outdated social media marketing tips for jewelry brands because the world of social media is constantly evolving, and if you don't have someone like me in your corner day-in-and-day-out, it can be very hard to keep up...
