In episode #156 of the Joy Joya Jewelry Marketing Podcast, I share my predictions about jewelry marketing trends for 2022. Where should you be focusing your time and attention? Which marketing platforms will be most important this year? What will customers want from your brand, and how should you be...
In episode #155 of the Joy Joya Jewelry Marketing Podcast, I share some specific guidance about how you can set goals for your jewelry brand in 2022. As you probably know, if you don't set clear goals for your business, then you won't be able to see the way ahead...
In episode #154 of the Joy Joya Jewelry Marketing Podcast, I share my tips for creating a virtual "holiday window display" even if you don't have a brick-and-mortar jewelry store. Or, if you do have a brick-and-mortar store, and you want to reach customers outside of your geographic area with...
In episode #153 of the Joy Joya Jewelry Marketing Podcast, I share five tips for hiring a freelancer on a site like Fiverr or Upwork. These two platforms are freelancer marketplaces, so anyone can search them for skilled individuals who can execute a specific one-time task or an ongoing service. You...
In episode #152 of the Joy Joya Jewelry Marketing Podcast, I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday season is an excellent time to focus on customer acquisition efforts because consumers are in the mindset to shop -...
In episode #151 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Benjamin Smithee. He's the CEO of The Smithee Group, a Digital Growth Agency that's been empowering entrepreneurs and businesses to dream bigger and achieve multi-generational integrity since 2015. He's consulted some of the largest and...
In episode #150 of the Joy Joya Jewelry Marketing Podcast, I discuss 10 last-minute optimization tactics if you're planning on participating in Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday weekend, which I'll refer to in this episode as the commonly-used acronym BFCM. If you're in the camp of...
In episode #149 of the Joy Joya Jewelry Marketing Podcast, I share my SECOND interview with Tracy Matthews, who previously joined me on episode #77. Not only does Tracy run a successful jewelry brand, but she's also the Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry...
In episode #148 of the Joy Joya Jewelry Marketing Podcast, I share five tips for how you can get more comfortable with video marketing for your jewelry brand. If you heavily utilize Instagram as a social media marketing tool, then you know how important it is to share video content....
In episode #147 of the Joy Joya Jewelry Marketing Podcast, I discuss the 7 "P's" of jewelry marketing and why you need to not only familiarize yourself with them but also use them to regularly reevaluate your jewelry marketing strategy and your business processes. If you're stuck in a rut...
