When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual representation of your brand. Does your brand identity capture and convey everything you want your customers to know about your mission, values, and products? If not, [...]
If you’ve started the process of researching potential influencers for your jewelry brand, then you’ve likely seen the handle @liketoknow.it in those influencer’s Instagram captions. Have you been wondering what it means? In this blog post, we explain what you need to know about the LIKEtoKNOW.it platform and how [...]
October’s here. Boo! At the beginning of Q4, the retail landscape can get spooky for jewelry brands. If you haven’t already planned your marketing strategy for Black Friday and the holiday shopping season, then now’s the time to brush aside the ghosts and goblins and give yourself a competitive [...]
To prepare for my upcoming talk at Jewelry Ecomm Live!, I published five posts throughout September about influencer marketing for jewelry brands. In this final post of the series, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. In the previous [...]
To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I explain how you can find the best influencers to align with your jewelry brand’s marketing goals. Most jewelry business owners who would like [...]
To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with [...]
To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I share my favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., Tiffany, David Yurman, and others. In part one [...]
To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I define “influencer”, outline different influencer types, explain how to know when to work with influencers, share benefits of working with influencers, and [...]
In Episode #45 of the Joy Joya Jewelry Marketing Podcast, I interview Julie Lamb, the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry ever since she could string beads, Julie studied metalsmithing in college and then went on to pursue a career designing [...]
Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Since it can be more engaging than other forms of marketing, it helps create lasting relationships with consumers and provides brands [...]
