How to Gain Email Subscribers for Your Jewelry Brand

In episode #127 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite tips for growing your jewelry brand's email list. If you're struggling to gain new subscribers for your email marketing efforts, then you'll definitely want to listen and watch for tips that you can...

Read more...

Google Analytics for Jewelry Brands

In episode #125 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite metrics for jewelry brands to track in Google Analytics and walk you through how you can easily monitor them on a regular basis. If you feel baffled by Google Analytics, then you'll definitely...

Read more...

Tips for Generating Jewelry Blog Content

In episode #124 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that's right I said "blog", a word that makes people roll their eyes when I say it. But blogging still matters...

Read more...

Interview with Luxury Marketing Expert Michelle Peranteau

In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marketing including advertising, digital marketing, social media, content...

Read more...

The Path to Jewelry Marketing Success

In episode #122 of the Joy Joya Jewelry Marketing Podcast, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, "The thing that looks like a shortcut is probably not the best way to get there. The best way to get there is to...

Read more...

Planning Your Jewelry Marketing Content

In episode #120 of the Joy Joya Jewelry Marketing Podcast I why and how you can start planning all your marketing content. Do you have a formal planning system in place for your marketing? If not, you're probably scrambling to get your photo/video assets when you need them and possibly missing...

Read more...

Brand Marketing vs. Product Marketing for Jewelry Brands

In episode #119 of the Joy Joya Jewelry Marketing Podcast I explain the difference between "brand marketing" and "product marketing" and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you'll definitely want to listen to this...

Read more...

Transition from Brick-and-Mortar Store to Ecommerce Jewelry Brand

In episode #118 of the Joy Joya Jewelry Marketing Podcast I answer a listener-submitted question (you can also ask a question here). The anonymous listener asked, “How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?” They explained that they’re a small family business...

Read more...