In Episode #42 of the Joy Joya Jewelry Marketing Podcast, I interviewed Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry selections created by independent designers. A GIA Graduate Gemologist with an undergraduate degree in geology, Brenna has enjoyed nearly 20 [...]
Search engine optimization (SEO) is the practice of making improvements to your jewelry brand’s Internet presence, so you can appear in the top search results for keywords related to your brand. The copywriting on your website – including product descriptions, company information, and more – plays a major role [...]
As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long as you respect best practices – and then choose the approach that supports your [...]
When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of your pants? If you don’t have a plan in place, you could be compromising your brand identity. Furthermore, without a [...]
To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American and Canadian consumers. In this blog post, we explain how some of the findings may relate to your jewelry [...]
Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it’s true that a jewelry brand must find the right customers, usually the right customers know even better than the brand what’s most in demand and what the market needs. Have you [...]
Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other “old school” marketing strategies, which could help you set your brand apart from the competition. In this blog post, we’ll share some [...]
American engineer W. Edwards Deming once said, “You can’t manage what you don’t measure.” If you’re not designating key performance indicators and analyzing your campaigns, then you’re basically wasting your marketing efforts and dollars. Marketing without measurement is like throwing darts at a dartboard while wearing a blindfold. A key [...]
Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated guess about who your target customer may be. We explain how you can get to know your customers better – and why knowing [...]
You wouldn’t start a business with the expectation you’re going to bomb. But you’d be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, you should maintain realistic expectations about marketing your business – and know what marketing can and can’t [...]
