In conversations with my clients, I often use the phrase "customer touchpoints", but I realize that "touchpoints" is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for your jewelry brand to remain consistent across all of them?...
Who doesn't like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we'd like to celebrate the spirit of giving. When was the last time you gave back to your followers and customers as a way of showing your...
In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone's attention, but it can also incite a negative reaction. In this blog...
According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from brands you follow? Today's consumers are bombarded by emails not only on Black Friday but every day. Even if...
In celebration of the Halloween holiday, I'm shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you're doing all the right things with your marketing. These vampires can eventually make you lose faith...
Not only have I reached a very important milestone in my podcasting journey, but I'm also officially publishing Jewelry Marketing Joy. I'm excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. Jewelry Marketing...
In Episode #99 of the Joy Joya Jewelry Marketing Podcast, I interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences. Nostra uses psychometric data to display...
Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the results come from 20% of the causes or efforts. While observing land-ownership patterns in Italy, Pareto noticed that only about 20% of the population - the...
Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can’t even imagine the holiday season at this point. Alternatively, you may actually be looking forward to the holidays, since you feel confident that you’ll be able to make up for...
After months of anticipation, my book Jewelry Marketing Joy is now available for pre-order on Amazon. Whether you're planning to launch a new jewelry brand, or you've been running a jewelry business for decades, you'll benefit from the knowledge and wisdom contained within the 18 chapters. Inside: What is marketing, and...
