Interview With Anna Samsonova – Jewelry Merchandising

In episode #162 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the jewelry industry, she supports her clients with a big-picture outlook and offers jewelry consulting services in the areas...

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5 Instant Email Marketing Upgrades for Jewelry Brands

In episode #161 of the Joy Joya Jewelry Marketing Podcast, I offer five tips for instantly upgrading your email marketing. Email marketing for jewelry brands can be complex, and optimizing an email marketing strategy can take a lot of time and testing. However, there's always something that every brand...

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Interview With Wendy Pease, Global Marketing Expert

In episode #160 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and president of Rapport International, a translation and interpretation services company that specializes in marketing translation. Throughout her...

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Are You Micromanaging Your Jewelry Marketing?

In this episode of the Joy Joya Jewelry Marketing Podcast, I discuss all the ways that micromanaging is hurting your marketing efforts - AND what you can do about it. WAIT! Before you ignore this episode because you think, "Oh, I don't micromanage, and this doesn't apply to me",...

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5 Predictions for Jewelry Marketing Trends in 2022

In episode #156 of the Joy Joya Jewelry Marketing Podcast, I share my predictions about jewelry marketing trends for 2022. Where should you be focusing your time and attention? Which marketing platforms will be most important this year? What will customers want from your brand, and how should you...

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Setting 2022 Goals for Your Jewelry Business

In episode #155 of the Joy Joya Jewelry Marketing Podcast, I share some specific guidance about how you can set goals for your jewelry brand in 2022. As you probably know, if you don't set clear goals for your business, then you won't be able to see the way...

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10 Tips to Create a Virtual “Holiday Window”

In episode #154 of the Joy Joya Jewelry Marketing Podcast, I share my tips for creating a virtual ​"holiday window display" even if you don't have a brick-and-mortar jewelry store. Or, if you do have a brick-and-mortar store, and you want to reach customers outside of your geographic area...

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5 Tips for Hiring Freelancers for Jewelry Marketing

In episode #153 of the Joy Joya Jewelry Marketing Podcast, I share five tips for hiring a freelancer on a site like Fiverr or Upwork. These two platforms are freelancer marketplaces, so anyone can search them for skilled individuals who can execute a specific one-time task or an ongoing...

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