Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangular shape that leads to a small spout. Did you know that a funnel...
In my experience speaking to jewelry entrepreneurs, I find there's a lot of confusion about the terms "marketing", "public relations", and "sales", which are sometimes used interchangeably. Though these business functions often support each other, they're very different. In this blog post, I'm going to clarify what each one means,...
In Episode #85 of the Joy Joya Jewelry Marketing Podcast, I interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially help...
If you're not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be sabotaging your conversion rate. Yes, product pages are more important than even your homepage! In this blog post, we'll explain...
After reading a recent article from Business of Fashion titled "Now’s the Time for Brand Founders to Speak Up. Here’s How.", we were inspired to consider how jewelry founders can be the faces of their brands. Especially this year, when consumers are craving personal and meaningful relationships with the businesses...
In our recent blog post "Jewelry Marketing for a Post-COVID-19 Future", we emphasized the fact that customer experience will need to remain at the center of all your jewelry marketing efforts in 2020 and for the foreseeable future. One of the most effective ways to improve customer experience is to...
In Episode #81 of the Joy Joya Jewelry Marketing Podcast, I interview Liana Kadisha Cohn, the co-founder of Switch, a unique jewelry rental service. Switch gives customers the opportunity to borrow unlimited designer, fine, one-of-a-kind, and vintage jewelry for a monthly subscription fee. Curious shoppers can try something unique and...
Since late March, we've been doing a lot of thinking, reading, writing, and speaking about the COVID-19 pandemic and its impact on retail in general and the jewelry industry in particular. We've also spoken to many industry experts and have watched many webinars on the subject, in an effort to...
In Episode #79 of the Joy Joya Jewelry Marketing Podcast, I interview Deb LaBudde, the founder and CEO of Memo, a highly-curated ecommerce fine jewelry retailer that offers customers a very unique and innovative shopping experience - at home. Launched in December 2016, this first-of-its-kind ecommerce site completely transformed how...
Since the implementation of "shelter in place" rules during the coronavirus pandemic, more jewelry brands have been opting to replace their lucrative in-person event marketing strategy with a virtual one, taking advantage of free platforms like Instagram Live. Through these platforms, brands are able to connect with their audiences in...
