Three SEO Copywriting Tips for Jewelry Brands

Search engine optimization (SEO) is the practice of making improvements to your jewelry brand’s Internet presence, so you can appear in the top search results for keywords related to your brand. The copywriting on your website - including product descriptions, company information, and more - plays a major role in...

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SEO vs. PPC for Your Ecommerce Jewelry Brand

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long as you respect best practices - and then choose the approach that supports your goals. In...

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Four Types of Customers for Your Jewelry Brand

[vc_row][vc_column][vc_column_text]To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American and Canadian consumers. In this blog post, we explain how some of the findings may relate to your jewelry brand. If...

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How to Make Jewelry Your Customers Want to Buy

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it’s true that a jewelry brand must find the right customers, usually the right customers know even better than the brand what’s most in demand and what the market needs. Have you ever...

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Three Offline Marketing Strategies for Ecommerce Jewelry Brands

Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other "old school" marketing strategies, which could help you set your brand apart from the competition. In this blog post, we’ll share some of...

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An Introduction to Marketing KPIs for Jewelry Brands

American engineer W. Edwards Deming once said, “You can’t manage what you don’t measure.” If you’re not designating key performance indicators and analyzing your campaigns, then you’re basically wasting your marketing efforts and dollars. Marketing without measurement is like throwing darts at a dartboard while wearing a blindfold. A key performance...

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Understanding the Role of Mindset in Jewelry Marketing

You wouldn’t start a business with the expectation you’re going to bomb. But you’d be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, you should maintain realistic expectations about marketing your business - and know what marketing can and can’t do...

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How to Use Social Proof to Boost Your Jewelry Marketing

Customer service expert Ron Kaufman once said, “Delighted customers are the only advertisement everyone believes.” No one’s going to believe you or care when you toot your own horn. But when someone who’s not compensated by your jewelry brand tells other people how much she loves your jewelry, that means...

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