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Multichannel vs. Omnichannel Marketing for Jewelry Brands

In “Jewelry Marketing in the Time of Coronavirus“, we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two sales models in detail, and we never really explained how multichannel marketing is different from omnichannel marketing. We’ll elaborate in this blog post. During [...]

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How Does Jewelry Marketing Differ from Jewelry PR and Sales?

In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Though these business functions often support each other, they’re very different. In this blog post, I’m going to clarify what each one [...]

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