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Planning Jewelry Ecommerce for Holiday 2020

Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can’t even imagine the holiday season at this point. Alternatively, you may actually be looking forward to the holidays, since you feel confident that you’ll be able to make up for...

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“Jewelry Marketing Joy” Is Now Available for Pre-Order!

After months of anticipation, my book Jewelry Marketing Joy is now available for pre-order on Amazon. Whether you're planning to launch a new jewelry brand, or you've been running a jewelry business for decades, you'll benefit from the knowledge and wisdom contained within the 18 chapters. Inside: What is marketing, and...

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Data Protection and Privacy in Jewelry Marketing

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewelry businesses of every size - even the small ones - should be actively protecting customer data and addressing...

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How to Improve Your Jewelry Product Descriptions

In Episode #84, we shared some tips for optimizing jewelry ecommerce product pages, like get reviews and social proof, consider color psychology, use high-quality product images and videos, and more. However, we didn't address product descriptions; we felt the topic deserved its own post. With my background in creative writing,...

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How to Optimize Your Jewelry Ecommerce Homepage

One of the biggest mistakes that ecommerce jewelry entrepreneurs make is failing to consider the similarities between ecommerce and brick-and-mortar jewelry stores and then forgetting to implement important merchandising and technical best practices in their digital storefront. Even though a brick-and-mortar store requires physical space, while an ecommerce store...

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Interview with Liz Kantner, Jewelry Marketer and Designer Advocate

In Episode #92 of the Joy Joya Jewelry Marketing Podcast, I interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry artists - especially emerging designers - thrive in the modern marketplace. After...

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What You Can Expect to Pay for Jewelry Marketing

In last week's blog post, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you're struggling to imagine how that money will be spent, then you'll definitely want to read this post, which explains...

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Determining Your Jewelry Marketing Budget

You may have heard the phrase "You have to spend money to make money", and that definitely applies to jewelry brands that want to increase market share and remain competitive in their respective categories. How much should you be spending on marketing your jewelry brand every year, and how...

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Multichannel vs. Omnichannel Marketing for Jewelry Brands

In "Jewelry Marketing in the Time of Coronavirus", we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven't really explored these two sales models in detail, and we never really explained how multichannel marketing is different from omnichannel marketing. We'll elaborate in this blog post. During...

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