THE GOLD MINE – Is the Jewelry Market Oversaturated?

In episode #198 of the Joy Joya Jewelry Marketing Podcast, I address a question I frequently get asked: is the jewelry market oversaturated? The short answer is “yes” and “no”, but here’s a breakdown of what I’ll be discussing. The current state of the marketplace - is there space...

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5 Direct Mail Marketing Ideas for Jewelry Brands

In episode #197 of the Joy Joya Jewelry Marketing Podcast, I share the best opportunities in direct mail marketing for jewelry brands today.  Some people consider direct mail to be a more "traditional" or "old school" marketing strategy, since it involves actual paper as well as the United States Postal...

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Interview With With Tammy Cohen, Jewelry Branding Specialist

In episode #195 of the Joy Joya Jewelry Marketing Podcast, I share my interview I share my interview with Tammy Cohen. a knowledgeable, passionate, and vibrant woman who has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years—with an...

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5 Out-of-the-Box Tips for Holiday Jewelry Sales Success

In episode #193 of the Joy Joya Jewelry Marketing Podcast, I share my 5 out-of-the-box tips for your best holiday ever. I have a few other episodes about holiday planning and marketing, #97 and #138 if you'd like to check those out as well.  Ep. #97: https://joyjoya.com/planning-jewelry-ecommerce-for-holiday-2020/ Ep. #138: https://joyjoya.com/holiday-jewelry-marketing/ I won't...

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