Top Industry Trends from JCK 2022

In episode #178 of the Joy Joya Jewelry Marketing Podcast, I share a post-JCK, mid-year trends report based on what I observed in Vegas this year. I had such a great time at the show, meeting virtual friends in person, seeing how brands have grown and evolved (even from...

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Interview With Monica Stephenson, Founder of ANZA Gems

In episode #177 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Monica Stephenson, founder of ANZA Gems. She started her company in 2015 with the mission of improving the lives of artisanal gemstone miners and helping East Africans participate more fully in the global gemstone...

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5 AI-Powered Tools to Support Jewelry Marketing

In episode #176 of the Joy Joya Jewelry Marketing Podcast, I share five valuable AI-powered tools that can support you with jewelry marketing. Do you feel intimidated by the term AI? Are you convinced that AI or artificial intelligence is only reserved for the Silicon Valley types? Then you'll...

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5 Tips for Using Trends in Jewelry Marketing

In episode #174 of the Joy Joya Jewelry Marketing Podcast, I share how you can make trends work for your brand, even if you're not a trend-driven business.Here's the thing about trends: not every jewelry brand is necessarily trend-driven. So how can you still find value in trends, and...

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Livestream Shopping for Jewelry Brands

In episode #172 of the Joy Joya Jewelry Marketing Podcast, I share the opportunities for jewelry brands in livestream content. I recently gave a presentation on this topic at the AGS Conclave event, and the thing I loved most about giving this presentation was the audience feedback and collaborative...

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Interview With Megan Crabtree, Founder of Crabtree Advisory

In episode #171 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Megan Crabtree, the founder of Crabtree Advisory. Before starting her business, she built a long and successful career in the jewelry industry, culminating in senior sales roles with several leading firms in the jewelry...

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5 Misconceptions About Jewelry Marketing Data

In episode #170 of the Joy Joya Jewelry Marketing Podcast, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction - and what you can do about it. Check out the transcript below. 0:08 Welcome to the Joy Joy Podcast, where jewelry...

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