Types of Keywords for Jewelry Brands

In episode #132 of the Joy Joya Jewelry Marketing Podcast, I explain the different types of keywords you'll want to use for your jewelry brand, including SEO keywords and social media keywords. Would you like to learn more about why these keywords matter and how you can start conducting...

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How to Involve Customers in Jewelry Marketing

In episode #131 of the Joy Joya Jewelry Marketing Podcast, I provide tips for enlisting your customers to play a more active role in your marketing. Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your...

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Interview With Jewelry Retail Experience Experts

In episode #130 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their retail experience. Together, Sarah and Jill have more than 40 years establishing retail at...

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Jewelry Marketing Tips for a “Slow” Season

In episode #129 of the Joy Joya Jewelry Marketing Podcast, I share some special tips to coincide with the unofficial beginning of summer after Memorial Day weekend. For many jewelry brands, summer can be a slow time of year. Major gifting holidays like Valentine's Day and Mother's Day have...

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Interview With Jewelry Wholesale Consultant Robin Kramer

In episode #128 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is "a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with...

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How to Gain Email Subscribers for Your Jewelry Brand

In episode #127 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite tips for growing your jewelry brand's email list. If you're struggling to gain new subscribers for your email marketing efforts, then you'll definitely want to listen and watch for tips that you can...

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Google Analytics for Jewelry Brands

In episode #125 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite metrics for jewelry brands to track in Google Analytics and walk you through how you can easily monitor them on a regular basis. If you feel baffled by Google Analytics, then you'll definitely...

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Tips for Generating Jewelry Blog Content

In episode #124 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that's right I said "blog", a word that makes people roll their eyes when I say it. But blogging still matters...

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Interview with Luxury Marketing Expert Michelle Peranteau

In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marketing including advertising, digital marketing, social media, content...

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