fbpx
Jewelry Design Thief

The Importance of Watermarking Your Jewelry Photographs

Jewelry can be so easy to copy; some swindling entrepreneurs attend trade shows just to peep other designers’ works. Then, they decide how they can manufacture the designs with cheaper materials. Ultimately, they try to sell their knock-off pieces at lower prices. Even worse, many consumers don’t understand the true value of diamonds,...

Read more...
Etsy Jewelry Marketing

5 Tips for Marketing Your Etsy Jewelry Store

I love Etsy, the online marketplace for handmade goods. When I’m looking for something unique at an affordable price point, I know I’ll be able to find the perfect item, made with love, on Etsy. I’ve purchased lots of jewelry and findings on Etsy: a custom copper pendant that I...

Read more...
How to Avoid Advertising

How a Jewelry Brand Can Avoid Spending Money on Advertising

These days, most jewelry designers work on a shoestring budget, reinvesting whatever profit they make into creating new pieces for their collections. Furthermore, jewelry store owners are wary of spending money on advertising because they can't predict its effectiveness and what its return on investment will be. Through advertising in the late 1940s, diamond...

Read more...
Collection

The Role of “Curation” in Jewelry Marketing

Most shoppers crave a point of view; they want to understand how an article of clothing or a piece of jewelry like a bold necklace can fit into their lives and how they should wear those items. Otherwise, they'd be overwhelmed by too many choices. At the height of print media, fashion...

Read more...
Popularity Contest

Should a Jewelry Brand Buy Followers and Likes?

Recently, I had the chance to meet my new friend Jilienne - jewelry connoisseur and jewelry marketing/PR extraordinaire - for coffee, and we chatted about social media marketing for jewelry brands. At some point, a stranger interrupted our conversation and added his thoughts about buying likes (and taking "desperate selfies," but that's...

Read more...
Hosting a Blogger Event

How to Host a Blogger Event for Your Jewelry Brand or Store

Maybe you're a jewelry designer or brand who's been wary of spending money on traditional advertising. You're not sure if you'll receive a return on your investment. I don't blame you - some of the ad industry's most vocal critics believe that "selling" is no longer an effective strategy and that, instead,...

Read more...
Twitter Over Coffee

Top 3 Twitter Mistakes in Jewelry Marketing Efforts

As someone who spends a fair amount of time using Twitter to search for jewelry designers and retailers, I've read hundreds of feeds and have seen many approaches to using Twitter for business. You might feel confused by Twitter, and maybe you're not sure how to plan a Twitter social media strategy. In this post,...

Read more...