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Collection

The Role of “Curation” in Jewelry Marketing

Most shoppers crave a point of view; they want to understand how an article of clothing or a piece of jewelry like a bold necklace can fit into their lives and how they should wear those items. Otherwise, they'd be overwhelmed by too many choices. At the height of print media, fashion...

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Popularity Contest

Should a Jewelry Brand Buy Followers and Likes?

Recently, I had the chance to meet my new friend Jilienne - jewelry connoisseur and jewelry marketing/PR extraordinaire - for coffee, and we chatted about social media marketing for jewelry brands. At some point, a stranger interrupted our conversation and added his thoughts about buying likes (and taking "desperate selfies," but that's...

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Hosting a Blogger Event

How to Host a Blogger Event for Your Jewelry Brand or Store

Maybe you're a jewelry designer or brand who's been wary of spending money on traditional advertising. You're not sure if you'll receive a return on your investment. I don't blame you - some of the ad industry's most vocal critics believe that "selling" is no longer an effective strategy and that, instead,...

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Twitter Over Coffee

Top 3 Twitter Mistakes in Jewelry Marketing Efforts

As someone who spends a fair amount of time using Twitter to search for jewelry designers and retailers, I've read hundreds of feeds and have seen many approaches to using Twitter for business. You might feel confused by Twitter, and maybe you're not sure how to plan a Twitter social media strategy. In this post,...

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Piercing Gun

What Ear Piercing Can Teach Us About Jewelry Marketing

So you're wondering: what the heck does poking a needle through my ear lobe have to do with marketing my jewelry brand? In this post I'll show you what ear piercing can teach you about increasing your jewelry brand's strength and presence. I recently stumbled across a fascinating history of ear piercing,...

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