Creative Ways to Thank Customers for Their Jewelry Purchases

With Thanksgiving approaching, you'll want to consider how to thank customers for choosing your jewelry. In today's marketplace, customers have many options, and you should never take their support for granted. When a customer makes a purchase, that purchase is more than a monetary transaction - it's an energetic...

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6 Types of Event Marketing for Jewelry Brands

Engagement marketing, also known as "experiential marketing" or "event marketing", can engage consumers with a jewelry brand and its products. The importance of engagement marketing is hard to deny. According to the recent study conducted by Event Track, "70% of users become regular customers after an experiential marketing event". Are...

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Would Your Jewelry Brand Benefit from Influencer Marketing?

More clients have been inquiring about influencer marketing lately, and I don’t blame them. If you read any popular digital marketing advice, you’ll hear about the "magic" of influencers - get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. For example,...

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Is Social Media Engagement Changing for Jewelry Brands?

Do you feel like you’re struggling to stand out in a sea of sparkle? While it’s true Instagram is the platform where jewelry brands can hope for engagement, the number of total interactions is decreasing. However, not all hope is lost, and some jewelry brands are thriving on Instagram. If...

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How to Prepare Your Jewelry Marketing for 2019

Today, JCK published an editorial titled "3 Predictions for the Jewelry Business in 2019 and Beyond". At the 2018 GIA Symposium, Scott Galloway - marketing professor and founder of market research platform Gartner L2 - shared his thoughts about the future of jewelry. He predicts that in 2019, 1) lab-grown...

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Don’t “Boost” Facebook Posts or “Promote” Instagram Posts

If your jewelry brand currently has a social media marketing strategy that involves Facebook and/or Instagram, you've probably seen notifications like: "People are boosting posts like...to reach more people. Try boosting this post." "This post is performing better than 90% of other posts…" Have you tried boosting a post to see if...

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