In episode #147 of the Joy Joya Jewelry Marketing Podcast, I discuss the 7 "P's" of jewelry marketing and why you need to not only familiarize yourself with them but also use them to regularly reevaluate your jewelry marketing strategy and your business processes. If you're stuck in a rut...
In episode #146 of the Joy Joya Jewelry Marketing Podcast, I interview Shayne McCoy Hollander, an experienced social media and digital marketing consultant and the founder of Straight Up Social, a boutique social media and digital marketing agency specializing in social media strategy, email marketing, website design, and SEO. She...
In episode #145 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year's JCK Las Vegas show on the topic of "The Purpose Advantage", which also happens to be the title of his latest...
In episode #144 of the Joy Joya Jewelry Marketing Podcast, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy. He says "Successful people are simply those with successful habits." I believe that success in marketing is all about consistency...
In episode #143 of the Joy Joya Jewelry Marketing Podcast, I share 10 of the top jewelry marketing money wasters, so you can avoid making the same mistakes that I see some jewelry brands make when it comes to their marketing budgets. You may be surprised by the things that...
In episode #142 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Amy Elliott, Contributing Editor for JCK and writer of the JCK blog All That Glitters. I chat with Amy all about the trends she noticed at JCK Las Vegas 2021, where I had the chance...
In episode #141 of the Joy Joya Jewelry Marketing Podcast, I share my thoughts and reflections about JCK Las Vegas 2021, including industry trends and insights. If you didn't get a chance to attend this year's show, then you'll definitely want to listen to the scoop. Even if you did...
In episode #140 of the Joy Joya Jewelry Marketing Podcast, I discuss SMS marketing or text marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing. Did you know that...
In episode #139 of the Joy Joya Jewelry Marketing Podcast, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how much of a discount should you offer? And how often should you be offering discounts? Listen to better understand...
In episode #138 of the Joy Joya Jewelry Marketing Podcast, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month, and how can you position yourself for optimal holiday profits? Listen for all the tips and tactics that will lead...
