In Episode #29 of the Joy Joya Jewelry Marketing Podcast, I interviewed Alain Simic, a jewelry, fashion, and fine art photographer based in New York City. We discussed the role that high-quality commercial photography can play in a fine jewelry brand’s comprehensive marketing strategy. Prior to starting his career as [...]
Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents think a good photo is better, 16% think a good caption is better. In this blog post, we explore further. So, [...]
Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that provide more information and a link to purchase – Checkout allows users to make a purchase without leaving the [...]
You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available in the Shopify marketplace, and current users will only be able to continue using the app through May 12th. So, [...]
While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing in our marketing efforts now?” In this blog post, we explain how to know the time is right. We work [...]
In Episode #24 of the Joy Joya Jewelry Marketing Podcast, I interviewed Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. Kat curates jewelry pieces based on a customized analysis of individual tastes, personality, [...]
When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers, but these ads can have other objectives that lead the customer through the sales funnel, from awareness to purchase. In [...]
To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology companies now”. Should jewelry businesses also find ways to be technology companies? The question may seem laughable, but it’s worth considering. We get it: you’re [...]
In Episode #21 of the Joy Joya Jewelry Marketing Podcast, I interviewed Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry companies. Before starting her consulting business in 2016, Nan spent nearly two decades working for big names like Macy’s, [...]
Have you been on the fence about trying digital advertising like Facebook ads, Instagram ads, or Google AdWords? You may be hesitating because you want to achieve a favorable ROI from your ads – and you’re not sure how to do that without any guarantee your ads will work. The [...]
