The 7 “P’s” of Jewelry Marketing

In episode #147 of the Joy Joya Jewelry Marketing Podcast, I discuss the 7 "P's" of jewelry marketing and why you need to not only familiarize yourself with them but also use them to regularly reevaluate your jewelry marketing strategy and your business processes. If you're stuck in a...

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Interview With Shayne McCoy Hollander, Jewelry Social Media Expert

In episode #146 of the Joy Joya Jewelry Marketing Podcast, I interview Shayne McCoy Hollander, an experienced social media and digital marketing consultant and the founder of Straight Up Social, a boutique social media and digital marketing agency specializing in social media strategy, email marketing, website design, and SEO....

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10 Positive Jewelry Marketing Habits

In episode #144 of the Joy Joya Jewelry Marketing Podcast, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy. He says "Successful people are simply those with successful habits." I believe that success in marketing is all about...

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10 Money-Wasters in Jewelry Marketing

In episode #143 of the Joy Joya Jewelry Marketing Podcast, I share 10 of the top jewelry marketing money wasters, so you can avoid making the same mistakes that I see some jewelry brands make when it comes to their marketing budgets. You may be surprised by the things...

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SMS Marketing for Jewelry Brands

In episode #140 of the Joy Joya Jewelry Marketing Podcast, I discuss SMS marketing or text marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing. Did you know...

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Discount Pricing Strategies and Jewelry Marketing

In episode #139 of the Joy Joya Jewelry Marketing Podcast, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how much of a discount should you offer? And how often should you be offering discounts? Listen to better...

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August Plans for Holiday Jewelry Marketing

In episode #138 of the Joy Joya Jewelry Marketing Podcast, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month, and how can you position yourself for optimal holiday profits? Listen for all the tips and tactics that will...

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