In Episode #56 of the Joy Joya Jewelry Marketing Podcast, I interview Kathleen Cutler, founder of Bespoke Commerce and CEO of Kathleen Cutler Strategy. Kathleen helps high-end jewelers bring more money into their businesses by using sales strategies and systems that are easy for her clients to learn and maintain. I...
On this blog, I devote most of my attention to the common marketing challenges that B2C (more specifically D2C) jewelry brands face. However, I realize I don't give B2B jewelry brands enough attention! The marketing strategies that work for B2C jewelry brands don't always work for B2B jewelry brands and...
The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they can sabotage the growth and success of your jewelry brand in a very scary way, these mistakes can be avoided. Whenever you start a new marketing campaign,...
When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual representation of your brand. Does your brand identity capture and convey everything you want your customers to know about your mission, values, and products? If not, it...
If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those influencer's Instagram captions. Have you been wondering what it means? In this blog post, we explain what you need to know about the LIKEtoKNOW.it platform and how you...
October's here. Boo! At the beginning of Q4, the retail landscape can get spooky for jewelry brands. If you haven't already planned your marketing strategy for Black Friday and the holiday shopping season, then now's the time to brush aside the ghosts and goblins and give yourself a competitive advantage...
To prepare for my upcoming talk at Jewelry Ecomm Live!, I published five posts throughout September about influencer marketing for jewelry brands. In this final post of the series, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. In the previous blog...
To prepare for my upcoming talk at Jewelry Ecomm Live!, I'll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I explain how you can find the best influencers to align with your jewelry brand's marketing goals. Most jewelry business owners who would like to...
To prepare for my upcoming talk at Jewelry Ecomm Live!, I'll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an...
To prepare for my upcoming talk at Jewelry Ecomm Live!, I'll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I share my favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., Tiffany, David Yurman, and others. In part one of...
