What’s an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)

To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I define “influencer”, outline different influencer types, explain how to know when to work with influencers, share benefits of working with influencers, and describe...

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Interview with Jewelry Designer and Entrepreneur Julie Lamb

In Episode #45 of the Joy Joya Jewelry Marketing Podcast, I interview Julie Lamb, the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry ever since she could string beads, Julie studied metalsmithing in college and then went on to pursue a career designing for...

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Developing a “Look-Tone-Feel” for Your Jewelry Brand

When you’re in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way to share your brand with them, both visually and through language. Before you make arbitrary design...

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Interview with Brenna Pakes of JewelryNavigator.com

In Episode #42 of the Joy Joya Jewelry Marketing Podcast, I interviewed Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry selections created by independent designers.  A GIA Graduate Gemologist with an undergraduate degree in geology, Brenna has enjoyed nearly 20 years...

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Three SEO Copywriting Tips for Jewelry Brands

Search engine optimization (SEO) is the practice of making improvements to your jewelry brand’s Internet presence, so you can appear in the top search results for keywords related to your brand. The copywriting on your website - including product descriptions, company information, and more - plays a major role in...

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SEO vs. PPC for Your Ecommerce Jewelry Brand

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long as you respect best practices - and then choose the approach that supports your goals. In...

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Four Types of Customers for Your Jewelry Brand

[vc_row][vc_column][vc_column_text]To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American and Canadian consumers. In this blog post, we explain how some of the findings may relate to your jewelry brand. If...

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How to Make Jewelry Your Customers Want to Buy

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it’s true that a jewelry brand must find the right customers, usually the right customers know even better than the brand what’s most in demand and what the market needs. Have you ever...

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