Joining Twitter or trying to find Twitter followers can be an intimidating task. Some brands that have been using Twitter since it was launched in 2006 have had a decade to cultivate a following, while others amass followers simply because they're already popular and well known outside of social media. Is being overwhelmed or...
As someone who spends a fair amount of time using Twitter to search for jewelry designers and retailers, I've read hundreds of feeds and have seen many approaches to using Twitter for business. You might feel confused by Twitter, and maybe you're not sure how to plan a Twitter social media strategy. In this post, I'm...
Black cats, Friday the 13th, or walking under a ladder may produce negative outcomes. On the other hand, an itchy palm, a four-leaf clover, or a heads-up penny can inspire something favorable, depending on who you ask. Either way, all are examples of superstitions. What are some that you believe? I recently...
One of the most difficult aspects of photographing jewelry is capturing its "sparkle," especially the brilliance, fire, and scintillation of a beautiful diamond. In the jewelry industry, sharing a beautiful product photo on your website or via your social media accounts is the most effective way to entice a customer who isn't...
So you're wondering: what the heck does poking a needle through my ear lobe have to do with marketing my jewelry brand? In this post I'll show you what ear piercing can teach you about increasing your jewelry brand's strength and presence. I recently stumbled across a fascinating history of ear piercing, focusing mostly...
