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How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)

To prepare for my upcoming talk at Jewelry Ecomm Live!, I published five posts throughout September about influencer marketing for jewelry brands. In this final post of the series, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. In the previous...

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What’s an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)

To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I define “influencer”, outline different influencer types, explain how to know when to work with influencers, share benefits of working with influencers, and...

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Redefining the Meaning of “Influence” in Jewelry Marketing

The word "influencer" has become synonymous with digital influence. However, we forget influencers exist "in real life", and they’ve been shaping decisions since the beginning of humankind. After a recent personal experience with influence and jewelry buying, I started to reflect on consumer motivation and the meaning of influence. On...

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Would Your Jewelry Brand Benefit from Influencer Marketing?

More clients have been inquiring about influencer marketing lately, and I don’t blame them. If you read any popular digital marketing advice, you’ll hear about the "magic" of influencers - get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. For example,...

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