How to Supercharge Your Jewelry Marketing Content

In episode #137 of the Joy Joya Jewelry Marketing Podcast, I share some tips for repurposing your content, so you can make the most of all your content creation efforts and establish a meaningful presence on the platforms where your customers are spending the most time. Read the transcript below. 0:00 Hi,...

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Be Less Dependent on Social Media Jewelry Marketing

In episode #136 of the Joy Joya Jewelry Marketing Podcast, I discuss how you can be a caretaker of your customer data, especially with all the changes happening with social media in the coming months. Too many brands have gotten to the point where they're leaning heavily on their...

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Building Brand Awareness With Your Target Customer

In episode #133 of the Joy Joya Jewelry Marketing Podcast, I share my own personal recording of a talk I recently presented to the Women's Jewelry Association of Boston. The title of the talk is "How to Build Brand Awareness and Attract Your Target Customer". I explain why brand...

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Types of Keywords for Jewelry Brands

In episode #132 of the Joy Joya Jewelry Marketing Podcast, I explain the different types of keywords you'll want to use for your jewelry brand, including SEO keywords and social media keywords. Would you like to learn more about why these keywords matter and how you can start conducting...

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How to Involve Customers in Jewelry Marketing

In episode #131 of the Joy Joya Jewelry Marketing Podcast, I provide tips for enlisting your customers to play a more active role in your marketing. Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your...

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Interview With Jewelry Retail Experience Experts

In episode #130 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their retail experience. Together, Sarah and Jill have more than 40 years establishing retail at...

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Jewelry Marketing Tips for a “Slow” Season

In episode #129 of the Joy Joya Jewelry Marketing Podcast, I share some special tips to coincide with the unofficial beginning of summer after Memorial Day weekend. For many jewelry brands, summer can be a slow time of year. Major gifting holidays like Valentine's Day and Mother's Day have...

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Interview With Jewelry Wholesale Consultant Robin Kramer

In episode #128 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is "a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with...

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