Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can’t even imagine the holiday season at this point. Alternatively, you may actually be looking forward to the holidays, since you feel confident that you’ll be able to make up for...
After months of anticipation, my book Jewelry Marketing Joy is now available for pre-order on Amazon. Whether you're planning to launch a new jewelry brand, or you've been running a jewelry business for decades, you'll benefit from the knowledge and wisdom contained within the 18 chapters. Inside: What is marketing, and...
If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewelry businesses of every size - even the small ones - should be actively protecting customer data and addressing...
In Episode #84, we shared some tips for optimizing jewelry ecommerce product pages, like get reviews and social proof, consider color psychology, use high-quality product images and videos, and more. However, we didn't address product descriptions; we felt the topic deserved its own post. With my background in creative writing,...
One of the biggest mistakes that ecommerce jewelry entrepreneurs make is failing to consider the similarities between ecommerce and brick-and-mortar jewelry stores and then forgetting to implement important merchandising and technical best practices in their digital storefront. Even though a brick-and-mortar store requires physical space, while an ecommerce store...
In Episode #92 of the Joy Joya Jewelry Marketing Podcast, I interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry artists - especially emerging designers - thrive in the modern marketplace. After...
In last week's blog post, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you're struggling to imagine how that money will be spent, then you'll definitely want to read this post, which explains...
You may have heard the phrase "You have to spend money to make money", and that definitely applies to jewelry brands that want to increase market share and remain competitive in their respective categories. How much should you be spending on marketing your jewelry brand every year, and how...
Jewelry entrepreneurs often use the terms "marketing strategy" and "marketing plan" interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In this blog post, we'll discuss how the two documents differ and how you can start putting both together. When you...
In "Jewelry Marketing in the Time of Coronavirus", we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven't really explored these two sales models in detail, and we never really explained how multichannel marketing is different from omnichannel marketing. We'll elaborate in this blog post. During...
