In episode #137 of the Joy Joya Jewelry Marketing Podcast, I share some tips for repurposing your content, so you can make the most of all your content creation efforts and establish a meaningful presence on the platforms where your customers are spending the most time. Read the transcript below. 0:00 Hi,...
In episode #136 of the Joy Joya Jewelry Marketing Podcast, I discuss how you can be a caretaker of your customer data, especially with all the changes happening with social media in the coming months. Too many brands have gotten to the point where they're leaning heavily on their...
In episode #135 of the Joy Joya Jewelry Marketing Podcast, I share my interview with David Wachs, the founder of Handwrytten, a service that allows product-based businesses to leverage the lost art of letter writing through scalable, robot-based solutions that write the notes in pen. Used by major meal...
In episode #134 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Melissa Becker, a Vice President of Berkley Asset Protection, a Berkley Company, and global specialty insurer dedicated to jewelry, fine art and other collectibles. With a 20-year career in the insurance field, Melissa now...
In episode #133 of the Joy Joya Jewelry Marketing Podcast, I share my own personal recording of a talk I recently presented to the Women's Jewelry Association of Boston. The title of the talk is "How to Build Brand Awareness and Attract Your Target Customer". I explain why brand...
In episode #132 of the Joy Joya Jewelry Marketing Podcast, I explain the different types of keywords you'll want to use for your jewelry brand, including SEO keywords and social media keywords. Would you like to learn more about why these keywords matter and how you can start conducting...
In episode #131 of the Joy Joya Jewelry Marketing Podcast, I provide tips for enlisting your customers to play a more active role in your marketing. Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your...
In episode #130 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their retail experience. Together, Sarah and Jill have more than 40 years establishing retail at...
In episode #129 of the Joy Joya Jewelry Marketing Podcast, I share some special tips to coincide with the unofficial beginning of summer after Memorial Day weekend. For many jewelry brands, summer can be a slow time of year. Major gifting holidays like Valentine's Day and Mother's Day have...
In episode #128 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is "a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with...
