2 Essential Phases of Marketing for Jewelry Businesses

Episode #274 - "2 Essential Phases of Marketing for Jewelry Businesses"Welcome to Episode #274. In this episode, we're diving into the essential stages of marketing for jewelry brands and why it's crucial to understand their distinctions.I've noticed that many new jewelry business owners might not have a clear grasp of...

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Email Marketing Design for Jewelry Businesses

Episode #273 - "Email Marketing Design for Jewelry Businesses"Welcome to Episode #273. In this episode, I want to discuss effective email marketing design strategies tailored specifically for jewelry brands. When we mention "graphic design" or the design aspect of digital materials, it's common to associate it with aesthetics and making...

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Email Marketing List Health for Jewelry Businesses

Episode #272 - "Email Marketing List Health for Jewelry Businesses"Welcome to Episode #272. In this episode, I'm excited to share one of my favorite jewelry marketing activities to kick off the new year - giving your email subscriber list a check-up!In the world of jewelry marketing, the email list is...

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3 Unconventional Pricing Strategies For Jewelry Marketing

Episode #271 - "3 Unconventional Pricing Strategies For Jewelry Marketing"Welcome to Episode #271. As we enter the new year, I'd like to discuss unconventional pricing strategies that you might want to explore in 2024 and beyond. Many jewelry businesses tend to adhere to established pricing norms, and that's perfectly fine....

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Add This to Your 2024 Jewelry Marketing Strategy

Episode #269 - "Add This to Your 2024 Jewelry Marketing Strategy"Welcome to Episode #269. Today, I want to talk about the power of events for jewelry marketing, and how figuring out your event strategy should be a major priority in 2024, if it's not already on your radar. But before...

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How to Set Jewelry Marketing Goals for 2024

Episode #268 - "How to Set Jewelry Marketing Goals for 2024"Welcome to Episode #268. Today, I want to encourage you to begin setting goals for 2024, if you haven't already started. This episode is designed to remind you that goal-setting in business should encompass more than just revenue targets. It's...

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Boost Instagram Engagement for Your Jewelry Brand

Episode #267 - "Boost Instagram Engagement for Your Jewelry Brand"Welcome to Episode #267. Today, I want to talk about how you can use Instagram as a customer experience channel. Using Instagram in this way is like turning the popular social media platform into a digital space where your business can...

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How to Filter and Prioritize Jewelry Marketing Ideas

Episode #266 - "How to Filter and Prioritize Jewelry Marketing Ideas"Welcome to Episode #266. Today, I want to dive into the process of sifting through your jewelry marketing ideas and zeroing in on those with the most potential to positively impact your business.In Episode #265, we explored the importance of...

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How (and Why) to Stay Consistent With Jewelry Marketing

Episode #265 - "How (and Why) to Stay Consistent With Jewelry Marketing" Welcome to Episode #265. Today, I'm eager to chat about the importance of staying consistent with your jewelry marketing. I've noticed that around this time each year, a lot of the Sparklers out there, maybe you, start to feel...

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