In episode #217 of the Joy Joya Jewelry Marketing Podcast, I share my 5 jewelry marketing predictions for 2023. What should you be anticipating in the new year? How can you shift and adjust your marketing strategy to accommodate consumer expectations and the overall industry landscape? This is a...
In episode #216 of the Joy Joya Jewelry Marketing Podcast, I'll be talking about how to be more productive in your jewelry business and with your marketing at this festive time of year. It's cold outside, there are cookies, there are Black Friday sales to shop, gifts to wrap,...
In episode #215 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Alanna Brannigan, an SEO expert who places great emphasis on strategic content creation. Alanna's the founder of Harvest Moon Marketing, a boutique digital marketing agency that specializes in SEO and content marketing. She has...
In episode #214 of the Joy Joya Jewelry Marketing Podcast, I'll be talking about how you can maintain confidence in your marketing whenever you're trying something new and how you can trust that something can potentially work for your business, even when the future is uncertain. I'm not saying that...
In episode #213 of the Joy Joya Jewelry Marketing Podcast, I share 5 of the biggest missed opportunities in jewelry marketing, so you can start planning for 2023 and seize the chance to stand out in the Sea of Sparkle and outshine your competitors. Why keep doing the same...
In episode #212 of the Joy Joya Jewelry Marketing Podcast, I'll be sharing some ways that your brain may actually be getting in the way of marketing success. Have you ever heard the term "cognitive bias"? If not, don't worry, I'll explain in just a moment. But basically I...
In episode #211 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Mark Smelzer, the former publisher of JCK and the current Chief Content Executive at Jewelers Mutual Group. Mark started his career in magazine ad sales in Los Angeles when he became the publisher of...
In episode #210 of the Joy Joya Jewelry Marketing Podcast, I share what I personally love to get out of a customer experience. This is a followup to episode #207, when I talked to customer experience expert Paul Rutter all about how to delight your customers. I believe customer...
In episode #209 of the Joy Joya Jewelry Marketing Podcast, I share 5 tips for engaging past customers to give yourself the best chance at sales success during the holiday season. Of course, you always want to be trying to acquire new customers, but retaining your past customers is...
In episode #208 of the Joy Joya Jewelry Marketing Podcast, I talk about gratitude and why it's more important than ever to express genuine gratitude - not only to the people who have purchased from you but also to the people who follow your marketing content on email and...
