5 Jewelry Marketing Predictions for 2023

In episode #217 of the Joy Joya Jewelry Marketing Podcast, I share my 5 jewelry marketing predictions for 2023. What should you be anticipating in the new year? How can you shift and adjust your marketing strategy to accommodate consumer expectations and the overall industry landscape? This is a...

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5 Biggest Missed Opportunities in Jewelry Marketing

In episode #213 of the Joy Joya Jewelry Marketing Podcast, I share 5 of the biggest missed opportunities in jewelry marketing, so you can start planning for 2023 and seize the chance to stand out in the Sea of Sparkle and outshine your competitors. Why keep doing the same...

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Mark Smelzer on Community in the Jewelry Industry

In episode #211 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Mark Smelzer, the former publisher of JCK and the current Chief Content Executive at Jewelers Mutual Group. Mark started his career in magazine ad sales in Los Angeles when he became the publisher of...

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