How to Use Linkedin for Jewelry Marketing

In episode #185 of the Joy Joya Jewelry Marketing Podcast, in this episode, I'm going to be sharing five creative ways that you can use Linkedin in marketing your business. These tips will apply to all categories of jewelry businesses, from D2C and B2B and beyond! In this episode, you'll...

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THE GOLD MINE – How I Entered the Jewelry Industry

In episode #184 of the Joy Joya Jewelry Marketing Podcast, I unveil THE GOLD MINE, a new format for the Joy Joya podcast. It represents a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth,...

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7 Jewelry Brands Using NFTs in Marketing

In episode #182 of the Joy Joya Jewelry Marketing Podcast, I present a followup episode to build upon last week's interview with Oliver Maroney about NFTs. If you haven't already listened to or watched that episode, I highly recommend you check out that one first before you continue with...

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10 Things Smart Jewelry Brands Are Doing Today

In episode #180 of the Joy Joya Jewelry Marketing Podcast, I discuss consumer spending patterns I've been seeing in the industry this summer so far and what you can do as a brand to adapt to how people are shopping right now. Listen or watch now to discover 10...

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Interview With Jeff Mason, Jewelry Photographer

In episode #179 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jeff Mason, a photographer and gemologist specializing in product and jewelry photography. With 20 years of industry experience, he brings his knowledge of gemstones and passion for photography together to best represent your jewelry...

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Top Industry Trends from JCK 2022

In episode #178 of the Joy Joya Jewelry Marketing Podcast, I share a post-JCK, mid-year trends report based on what I observed in Vegas this year. I had such a great time at the show, meeting virtual friends in person, seeing how brands have grown and evolved (even from...

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