In episode #176 of the Joy Joya Jewelry Marketing Podcast, I share five valuable AI-powered tools that can support you with jewelry marketing. Do you feel intimidated by the term AI? Are you convinced that AI or artificial intelligence is only reserved for the Silicon Valley types? Then you'll be...
In episode #175 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email and SMS revenue...
In episode #174 of the Joy Joya Jewelry Marketing Podcast, I share how you can make trends work for your brand, even if you're not a trend-driven business.Here's the thing about trends: not every jewelry brand is necessarily trend-driven. So how can you still find value in trends, and incorporate...
In episode #173 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Dana Bronfman, a New York City-based modern fine jewelry designer, best known for her “quietly bold” aesthetic. Dana works with a small team of master jewelers in New York to create each piece from reclaimed and...
In episode #172 of the Joy Joya Jewelry Marketing Podcast, I share the opportunities for jewelry brands in livestream content. I recently gave a presentation on this topic at the AGS Conclave event, and the thing I loved most about giving this presentation was the audience feedback and collaborative discussion...
In episode #171 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Megan Crabtree, the founder of Crabtree Advisory. Before starting her business, she built a long and successful career in the jewelry industry, culminating in senior sales roles with several leading firms in the jewelry retail...
In episode #170 of the Joy Joya Jewelry Marketing Podcast, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction - and what you can do about it. Check out the transcript below. 0:08 Welcome to the Joy Joy Podcast, where jewelry is...
In episode #169 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie's a master at colored gemstones, and her passion for them shines and sparkles. She's also extremely experienced in many different facets of the jewelry industry. For 14...
In episode #168 of the Joy Joya Jewelry Marketing Podcast, I give a crash course in search engine keywords for search engine optimization or SEO. What are they, why do they matter, what role should they play in your comprehensive digital marketing strategy, how can you optimize for them, where should...
In episode #167 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best steps...
