Interview with Nan Lung Palmer, Jewelry Merchandising and Product Development Consultant

In Episode #21 of the Joy Joya Jewelry Marketing Podcast, I interviewed Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry companies. Before starting her consulting business in 2016, Nan spent nearly two decades working for big names like Macy's,...

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How Jewelry Brands Can Get Started With Email Marketing

If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this blog post, we’re going to discuss some of the basic principles of email marketing, so you can begin sending campaigns today. Why...

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Brand Awareness vs. Brand Identity for Jewelry Brands

I recently read an article in JCK about Pandora’s efforts to reinvent itself after an “unsatisfactory” 2018. Pandora executives admit the brand has high brand awareness but lacks brand identity. This got me thinking about the difference between brand awareness and identity and why it matters to jewelry brands. In...

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Jewelry Marketing Tips for Complete Beginners

Maybe your New Year’s resolution was to finally launch your jewelry business. Or maybe you haven’t even launched yet, and your jewelry business is still a glimmer of hope flickering in your eyes. Either way, you’re probably wondering, “What will it take to grow my idea into an empire?”...

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Interview With Mike Hauben, Jewelry E-commerce Expert and Marketing/Creative Director for the Centurion Jewelry Show

In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web developer, and content marketing specialist Mike Hauben. Mike is the editor of JewelryEcomm.com and the marketing and creative director for the Centurion Jewelry...

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