In episode #114 of the Joy Joya Jewelry Marketing Podcast, I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then you'll definitely...
In Episode #113 of the Joy Joya Jewelry Marketing Podcast, I interview Derek DeMoro and James Wright, the co-founders of Zigy, which is a social selling solution for the direct-to-consumer channel. As Derek described to me in a blurb about the company, "Zigy is LinkedIn, Instagram, Affiliate Networking, Match.com, Shopify,...
In Episode #112 of the Joy Joya Jewelry Marketing Podcast, I interview Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. This is the second part of a two-part interview, and you can listen to the first part here. Prior to...
In Episode #111 of the Joy Joya Jewelry Marketing Podcast, I interview Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. It's the first interview of 2021, and it's going to be a two-parter, since my conversation with Jen lasted...
Are you frustrated by the Instagram algorithm? I know the answer to that question is “yes”. If you’re like most jewelry brands, then you’re probably wondering why your posts are getting seen and liked by so few people. I understand that it's super frustrating to plan and create awesome content...
Now that the New Year has arrived, you probably want to establish better habits for planning, managing, and executing your jewelry marketing, including your social media channels. Joy Joya YouTube channel subscriber Kenny recently asked if I could recommend some best practices and tools for improving and streamlining a social...
After a rather abysmal, confusing, and challenging year, most jewelry business owners have high hopes for 2021. They’re starting the new year with bright eyes and a renewed commitment to their digital marketing strategies. What can we expect from the coming year? Where should you be investing your marketing dollars,...
I recently stumbled upon a really interesting quote by Josh Hayes from Liftoff, a company that helps ecommerce brands optimize their mobile apps. In a blog post, Josh says, "Creatives aren’t a beauty contest, so let performance drive your ad appearance decisions. Oftentimes, the best performing creatives run counter intuitive...
A hot-of-the-presses report titled "Adobe Analytics Holiday Forecast 2020" predicts that 42% of shopping will be done from smartphones this holiday season. Furthermore, the report states that "smartphone shopping dollars will grow by 55% YoY this season" and that "$28.1B more will be spent on smartphones this year". If your jewelry...
In conversations with my clients, I often use the phrase "customer touchpoints", but I realize that "touchpoints" is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for your jewelry brand to remain consistent across all of them? In...
