In Episode #24 of the Joy Joya Jewelry Marketing Podcast, I interviewed Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. Kat curates jewelry pieces based on a customized analysis of individual tastes, personality, and...
When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers, but these ads can have other objectives that lead the customer through the sales funnel, from awareness to purchase. In fact,...
To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology companies now”. Should jewelry businesses also find ways to be technology companies? The question may seem laughable, but it’s worth considering. We get it: you’re probably...
In Episode #21 of the Joy Joya Jewelry Marketing Podcast, I interviewed Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry companies. Before starting her consulting business in 2016, Nan spent nearly two decades working for big names like Macy's, Finley...
Have you been on the fence about trying digital advertising like Facebook ads, Instagram ads, or Google AdWords? You may be hesitating because you want to achieve a favorable ROI from your ads - and you’re not sure how to do that without any guarantee your ads will work. The truth...
If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this blog post, we’re going to discuss some of the basic principles of email marketing, so you can begin sending campaigns today. Why Email...
I recently read an article in JCK about Pandora’s efforts to reinvent itself after an “unsatisfactory” 2018. Pandora executives admit the brand has high brand awareness but lacks brand identity. This got me thinking about the difference between brand awareness and identity and why it matters to jewelry brands. In Pandora’s...
When I tell people that I’m a marketing consultant who works exclusively with jewelry brands, most respond with, “Wow, that’s very specific!” As a jewelry business owner, you may also be surprised to find a consultant who handles your specific niche - and wondering how Joy Joya is different. If you’re...
Maybe your New Year’s resolution was to finally launch your jewelry business. Or maybe you haven’t even launched yet, and your jewelry business is still a glimmer of hope flickering in your eyes. Either way, you’re probably wondering, “What will it take to grow my idea into an empire?” We...
In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web developer, and content marketing specialist Mike Hauben. Mike is the editor of JewelryEcomm.com and the marketing and creative director for the Centurion Jewelry Show. Mike's...
