10 Tips for Better Welcome Emails

In episode #166 of the Joy Joya Jewelry Marketing Podcast, I I share 10 tips for sending better Welcome emails. What's a Welcome email, and why does it play such a vital role in a comprehensive digital marketing strategy? If you don't already have a Welcome email or series,...

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Interview With Jewelry Marketer Liz Kantner

In episode #165 of the Joy Joya Jewelry Marketing Podcast, I share my interview Liz Kantner. It will be the second time Liz will be joining me on the podcast (she was previously on episode #92), and today we're also going to be sharing a very exciting announcement about...

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5 Tips for Using YouTube for Jewelry Marketing

In episode #164 of the Joy Joya Jewelry Marketing Podcast, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for doing so effectively. According to recent data, YouTube receives more than 2 billion logged in users per month, and...

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Interview With Anna Samsonova – Jewelry Merchandising

In episode #162 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the jewelry industry, she supports her clients with a big-picture outlook and offers jewelry consulting services in the areas...

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5 Instant Email Marketing Upgrades for Jewelry Brands

In episode #161 of the Joy Joya Jewelry Marketing Podcast, I offer five tips for instantly upgrading your email marketing. Email marketing for jewelry brands can be complex, and optimizing an email marketing strategy can take a lot of time and testing. However, there's always something that every brand...

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Interview With Wendy Pease, Global Marketing Expert

In episode #160 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and president of Rapport International, a translation and interpretation services company that specializes in marketing translation. Throughout her...

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Are You Micromanaging Your Jewelry Marketing?

In this episode of the Joy Joya Jewelry Marketing Podcast, I discuss all the ways that micromanaging is hurting your marketing efforts - AND what you can do about it. WAIT! Before you ignore this episode because you think, "Oh, I don't micromanage, and this doesn't apply to me",...

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