Planning Your Jewelry Marketing Content

In episode #120 of the Joy Joya Jewelry Marketing Podcast I why and how you can start planning all your marketing content. Do you have a formal planning system in place for your marketing? If not, you're probably scrambling to get your photo/video assets when you need them and possibly missing...

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Brand Marketing vs. Product Marketing for Jewelry Brands

In episode #119 of the Joy Joya Jewelry Marketing Podcast I explain the difference between "brand marketing" and "product marketing" and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you'll definitely want to listen to this...

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5 Mindset Mistakes in Jewelry Marketing

In episode #116 of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you're able to master mindset and...

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Interview with Jason Fleagle: Content Marketing for Jewelry Brands

In Episode #115 of the Joy Joya Jewelry Marketing Podcast, I interview Jason Fleagle, a branding and marketing expert who has supported global brands like Abercrombie and Fitch and has worked with prominent figures like Kevin Harrington. He's currently a consultant and a catalyst success partner for individuals and...

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Personalizing Your Jewelry Marketing

In episode #114 of the Joy Joya Jewelry Marketing Podcast, I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then you'll...

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