In episode #206 of the Joy Joya Jewelry Marketing Podcast, I talk PR and the marketing conditions that need to be met in order to ensure that PR will truly work for you. In the last episode, I mentioned the Rough Cut podcast and how hosts Alain and JB were discussing...
In episode #205 of the Joy Joya Jewelry Marketing Podcast, I'll be sharing the top five holiday marketing trends I've been seeing so far for 2022. At this point in the game, you should already have developed a strategy for your holiday marketing, and you've begun executing on it. But...
In episode #204 of the Joy Joya Jewelry Marketing Podcast, I talk about LUCK and the role it plays in marketing and business growth. When it comes to the jewelry brands that make it big, are they just lucky, or do they actually know something you don't know? Why did...
In episode #203 of the Joy Joya Jewelry Marketing Podcast, I share my interview with a fascinating and creative woman who I met at this year's JCK Las Vegas, when I participated with her on a panel called "The Fringe of Marketing". Janzen Riley Tew is a talented and visionary...
In episode #202 of the Joy Joya Jewelry Marketing Podcast, I talk about being an early adopter in business or marketing. Do you typically get curious about the latest trend, tech tool, or innovation? Or do you wait for others to try it first before you give it a look? In...
In episode #201 of the Joy Joya Jewelry Marketing Podcast, I answer the question, "How can you tell whether a new or new-ish social media platform is right for your jewelry business?" I've had a number of listeners and viewers as well as clients ask me, "Should I jump the shark...
In episode #200 of the Joy Joya Jewelry Marketing Podcast, I celebrate the two-year anniversary of Jewelry Marketing Joy! It was published on October 11, 2020. I'll be sharing: Why did I decide to write a book? What is it like to write a book? How long did it take? What...
In episode #199 of the Joy Joya Jewelry Marketing Podcast, I share my interview I share my interview with Leo Plebani, an ecommerce marketing expert who specializes in customer retention. Leo first entered the world of ecommerce when he was hired as an “Online Sales Manager” for a large Italian company...
In episode #198 of the Joy Joya Jewelry Marketing Podcast, I address a question I frequently get asked: is the jewelry market oversaturated? The short answer is “yes” and “no”, but here’s a breakdown of what I’ll be discussing. The current state of the marketplace - is there space for...
In episode #197 of the Joy Joya Jewelry Marketing Podcast, I share the best opportunities in direct mail marketing for jewelry brands today. Some people consider direct mail to be a more "traditional" or "old school" marketing strategy, since it involves actual paper as well as the United States Postal Service. It's...
