In episode #196 of the Joy Joya Jewelry Marketing Podcast, I share an exciting new endeavor that I'm launching with Liz Kantner, my partner in the Success With Jewelry Webinar Series. We launched a podcast with both a free version and membership version! As of this recording going live, you'll...
In episode #195 of the Joy Joya Jewelry Marketing Podcast, I share my interview I share my interview with Tammy Cohen. a knowledgeable, passionate, and vibrant woman who has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years—with an emphasis...
In episode #194 of the Joy Joya Jewelry Marketing Podcast, I discuss what it takes to maintain focus in marketing. I'll be talking about: What's "shiny object syndrome" and how can you recognize that you have it? What are some other ways that businesses lose focus in marketing, and why...
In episode #193 of the Joy Joya Jewelry Marketing Podcast, I share my 5 out-of-the-box tips for your best holiday ever. I have a few other episodes about holiday planning and marketing, #97 and #138 if you'd like to check those out as well. Ep. #97: https://joyjoya.com/planning-jewelry-ecommerce-for-holiday-2020/ Ep. #138: https://joyjoya.com/holiday-jewelry-marketing/ I won't be...
In episode #192 of the Joy Joya Jewelry Marketing Podcast, I discuss terminology in the jewelry industry and why business owners and leaders need to rethink their use of it. I want to personally share the following things: The terminology I think needs to change Why I think it needs...
In episode #191 of the Joy Joya Jewelry Marketing Podcast, I share my interview I share my interview with Reena Ahluwalia. Recognized as one of the Top Masters of design and art in Canada, Reena Ahluwalia is an award-winning jewelry designer, painter and professor. She is one of a handful of...
In episode #190 of the Joy Joya Jewelry Marketing Podcast, I share the three most common "big picture", marketing strategy-related issues I see with jewelry brands today. I want to personally share the following things: - What are the three most common marketing issues - Why I think these marketing issues...
In episode #189 of the Joy Joya Jewelry Marketing Podcast, I share five tips for making the most of customer testimonials and reviews in your jewelry marketing efforts. You'll learn: - How to encourage most customer testimonials and reviews - My five tips for utilizing them to build trust with your target...
In episode #188 of the Joy Joya Jewelry Marketing Podcast, I tackle the topic of getting ahead of trends in the jewelry industry. I want to personally share the following things:- Why I love and hate trends - What to do about a trend - My homework for you around...
In episode #187 of the Joy Joya Jewelry Marketing Podcast, I share my interview with two very special guests who are masters at email marketing. But you'll be very surprised by how they acquired and developed their marketing expertise over the years. The Email Marketing Heroes are Rob and Kennedy - the...
