Bill Gates once famously said, “Content is king.” Content – your website, marketing materials, e-mails, and social media posts – is your business’ most valuable asset. Content is shareable and can make consumers feel like smart and empowered shoppers.

Developing a content strategy for your jewelry business means seeking opportunities to place content in front of consumers and making your content interesting enough for current fans to share. In a digital economy, high-quality content builds trust.

Content creation might include writing new web copy for your website or online store, updating and maintaining a blog, crafting more effective social media posts, producing multimedia content like videos or podcasts, or implementing a regular newsletter.