While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing in our marketing efforts now?” In this blog post, we explain how to know the time is right.

We work with jewelry brands at every stage of business growth, so knowing when to invest in a jewelry marketing consultant doesn’t necessarily have anything to do with how long a brand has been in business or how much profit’s being made. Instead, it has everything to do with the jewelry brand’s goals and how committed they are to achieving those goals.

You may be ready to work with a jewelry marketing consultant if:

You Don’t Have Time to Invest in Marketing

When you first launched your jewelry brand, you may have performed every role in your business, from order fulfilment and customer service to marketing. However, now that your business is growing, you have less time to focus on things that aren’t your strengths or primary interests. If marketing isn’t your forte, you’ll want to find a marketing specialist who can join you on your journey to grow your business.

You’ve Reached a Plateau

The marketing strategies that worked for you in the past simply aren’t working anymore. You’re so used to doing things the way they’ve been done that you’re not sure how to pivot in your marketing strategy. A skilled marketing consultant can suggest new strategies that can help you get over your plateau and put you back on the fast track for growth.

You’re Thinking about Rebranding or Targeting a New Audience

Will you be releasing new designs soon? Is it time for a brand refresh? Either way, you’ll likely be targeting new customers. Whenever you’re entering a new market, you’ll want to seek the advice of a skilled marketing consultant, who can explain what you’ll need to do to reach the right customers for your brand.

You Never Created a Formal Marketing Strategy

In the excitement of starting a new jewelry business, you may have never made a formal marketing strategy. Now that you’re growing, you feel overwhelmed by anything that has to do with marketing, and you need someone to help you create and implement a plan. A strategy can help you set appropriate expectations and outline the steps you’ll need to take to reach your goals.

You Can’t Stay Focused

Many jewelry businesses struggle with marketing because they gain momentum with a marketing strategy and then get distracted by something else related to their business. As a result, progress gets interrupted and delayed. A skilled marketing consultant can keep you on track and manage your marketing projects, so you stay accountable and continue moving forward.

You Need a Fresh Perspective

Sometimes, as the owner of a jewelry business, you can’t see the forest for the trees. When you’re bogged down by everyday responsibilities, you lose perspective of your business and can’t imagine new ways to think about and communicate your brand. The outside perspective of a marketing consultant can breathe innovation and positive change into your business.

You Want to Invest Your Marketing Budget Efficiently

When it comes to marketing today, you have so many options for spending your money. Should you spend on a Facebook ad campaign or Google pay per click campaign? Should you invest your money in optimizing your website for search engines, or should you hire a designer to redo your logo? Should you invest in event marketing? A skilled marketing consultant can advise you how to allocate your marketing budget effectively.

If you feel ready to work with a jewelry marketing consultant, you’ll want to visit this page to learn more about our services and how we can help you.