In Episode #99 of the Joy Joya Jewelry Marketing Podcast, I interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences.

Nostra uses psychometric data to display relevant content and wording to consumers on e-commerce shops. Does that sound like gibberish to you? Don’t worry – Arthur will explain what this all means and why personalization is truly the future of ecommerce, especially for jewelry brands.

It was such a pleasure to be able to talk to Arthur about Nostra and how his company is changing the game for personalization in ecommerce. Be sure to visit the Nostra website by visiting https://www.nostra.ai/.