In Episode #73 of the Joy Joya Jewelry Marketing Podcast, I interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting. He’s committed to helping luxury brands improve their value propositions, increase their profits, research new market possibilities, expand their product offerings, and more.

Born and raised in Italy, where he earned a degree in mechanical engineering, Marco moved to New York City at 26 to establish a new professional career. He worked for six years as a sales manager in jewelry, traveling around the world to all the industry trade shows before opening his consulting firm. Today, he provides support for luxury brands that need carefully-evaluated plans for their short-term and long-term goals.

In this episode, we focus mostly on the topic of omnichannel sales and marketing and why omnichannel is so important during this time of economic uncertainty. Some other topics include:

• What is “business consulting”?
• How can today’s luxury brands reshape their sales and marketing strategies by using technology in a strategic way?
• How can luxury retailers choose their sales channels in a strategic way instead of spreading themselves thin?
• …and more!

Be sure to visit the Giovanelli Consulting website to learn more about Marco and his luxury business consulting services.