In Episode #77 of the Joy Joya Jewelry Marketing Podcast, I interview Tracy Matthews. Not only does Tracy run a successful jewelry brand, but she is also the Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry business owners launch, grow, and scale profitable businesses.

Through her platform Creatives Rule the World, Tracy also empowers entrepreneurs to take action in their own lives, spend more time in their creative zone of genius, lead their teams more effectively, and ultimately increase their profits.

In this episode, we focus mostly on Flourish and Thrive Academy and how Tracy and her team help jewelry entrepreneurs reach new customers and grow their businesses. I ask her questions like:

• What are some of the most important traits/characteristics or even skills required to be a successful jewelry business owner? What sets the serious business owners apart?
• Which types of digital marketing are most important for jewelry business owners?
• How can a jewelry business owner set his/her priorities? Which tasks should be outsourced? Which are most important and require the most attention?
• …and more!

Be sure to visit the Flourish & Thrive website and connect on Instagram.