Jewelry Marketing Services
We ask the questions you aren’t asking about your jewelry brand, so you can confidently move forward with a marketing strategy that’s specifically tailored to your individual business and goals.
Through holistic and strategy-driven digital marketing services built on a foundation of solid brand storytelling, Joy Joya supports clients in brand differentiation, creation of content assets, and targeted distribution of content through email and social media marketing.
With our three-pronged approach, our goal is always to help clients stand out in a Sea of Sparkle and sustainably build their brands.
Step 1: Differentiate and Distinguish Your Brand
Developing or refining an impactful brand identity for your jewelry business requires a comprehensive approach, including market and competitive research, the creation of customer personas, data-driven positioning, and more. We uncover your jewelry brand’s story and build a compelling look, tone, and feel for your brand. Then, we implement your new brand across all channels and share your story with the best-fit target customers, so the message “sticks” in their minds and inspires brand loyalty.
Step 2: Communicate Beyond the Commodity
To inspire your customers to know, like, and trust your brand, you must strategically approach the creation of content assets. Content, especially in written form, can amplify your brand story and offer value that extends beyond your products and services. Not only will you stop your customers in their tracks, but you’ll also reap the incidental benefits: an improvement in search engine rankings, a more robust and fun-to-shop ecommerce website, and a mountain of content to share via email and social media marketing.
Step 3: Amplify and Distribute Brand Magic
Using email and social media marketing as the content distribution channels, we share the brand magic. Email marketing is one of the best ways to connect with customers because it can be automated yet personalized at the same time. In addition to email marketing, today’s jewelry brands must maintain an active social media presence to remain competitive. Not only can we ensure that your social media stays “on brand”, but we can also develop a strategy that resonates with your target customers.