WHAT WE DO BEST
Email + SMS Services That Turn Paid Traffic Into Repeat Revenue
You’re already investing in acquisition. We help you make more money from the customers you’ve already earned—with a retention system that drives sales without turning your inbox into noise.
Best for: $3M+ women-focused ecommerce brands with paid acquisition who want email + SMS to drive repeat revenue.
Speak to an expert and discover your email revenue multipliers.
Trusted by product-based brands who care about long-term growth and customer relationships.
Common Retention Problems
If any of this feels familiar, you’re in the right place.
1
Email + SMS is happening… but it doesn’t feel like a system.
2
Campaigns are reactive (and you’re constantly asking “what should we send next?”)
3
Flows exist, but performance is underwhelming.
4
Clicks happen, but conversion drops off on-site.
5
List growth is happening, but engagement is slipping.
6
Traffic is consistent, but sales are stagnant.
Start Here: Intro Call
A 30-minute conversation to help you see your email and SMS program with fresh eyes.
On the call, we'll:
- Talk through your brand, your customer, and your current setup
- Share what we can spot from the outside across flows, campaigns, and list health
- Land on a clear next step - whether that's kicking off your Email Revenue Roadmap or a different path that makes more sense for where you are
WHAT WE DO
From First Click to Lifelong Loyalty We’ve Got You Covered
We help you attract the right customers, keep them engaged, and grow sales with strategies built for every stage of the customer journey. These are the five areas we work in - and most brands need a combination of them. The right combination depends on what's actually happening in your account, which is what the Intro Call and Email Revenue Roadmap are for.
We'll figure out together which of these will move the needle for your brand, in what order, and why.
Strategy + Roadmapping
When every send feels like a guess, it’s time for a plan.
We zoom out, align your channels, and create a clear email + SMS roadmap—so you can grow with confidence instead of scrambling for “what’s next.”
What this typically includes:
- Audit + prioritized action plan
- Campaign roadmap (so you stop reinventing the wheel)
- Flow planning + mapping (what to build first, and why)
- Segmentation strategy (so you stop sending everything to everyone)When every send feels like a guess, it’s time for a plan.
Email + SMS Campaign Execution
Stop treating every send like a one-off blast.
We turn campaigns into a consistent, connected system that builds loyalty and drives revenue. From planning and segmentation to execution and optimization, every send is intentional—and earns its place in the inbox.
What this typically includes:
- Campaign planning + management
- Copy + creative direction
- Segmentation + personalization
- QA, testing, and performance optimization
- SMS that complements email (not annoys your customers)
Flows + Automations
If you’re only selling when you send a campaign, you’re missing sales.
We create automated customer journeys that run 24/7—welcome, cart, browse, post-purchase, win-back, and more—so revenue doesn’t depend on last-minute sends.
What this typically includes:
- Audit and rebuild of core lifecycle flows
- New flow strategy + sequencing
- Personalization + dynamic content
- Ongoing optimization (so flows don’t “set and forget”)
List Growth + Health
A big list means nothing if the wrong people are on it.
We focus on quality over quantity—attracting engaged subscribers, keeping deliverability strong, and segmenting for relevance. The result: a healthier list that powers better engagement and more sales.
What this typically includes:
- List growth strategy (quality leads, not just volume)
- Deliverability protection + list hygiene
- Consent + compliance best practices
- Engagement-based segmentation
Ecosystem Support for Email + SMS
If your clicks aren’t turning into sales, the problem isn’t just your email.
We align your website, content, social channels, and brand messaging so they all support conversion. Every part of your digital presence works together to make your retention marketing more effective.
What this typically includes:
- Website UX review through the lens of email traffic
- Landing page planning for campaigns and drops
- Content strategy + blog planning
- Brand messaging alignment (so trust doesn’t break between channels)
CREATING PARTNERSHIPS
How Working Together Typically Looks
Most clients start with an intro call so we can quickly pinpoint the highest-impact opportunities.
1
Intro Call
30 minutes. We learn your brand, your customer, and your current setup. You tell us where you think the friction is, and we share what we can see from the outside.
2
Audit + Email Revenue Roadmap
If we're a fit, we get into your Klaviyo account and take a careful look at what's actually happening. You walk away with a prioritized plan - which services your brand needs, in what order, and why.
3
Execution
We build and optimize campaigns, flows, segmentation, and supporting ecosystem pieces, based on what the Roadmap told us to prioritize. Same team that built the plan builds the program.
4
Optimization Cadence
We continuously refine based on performance, so results compound over time.
See More [Case Studies|Success Stories|Real Results]
Are We a Fit?
We're a great fit if:
- You’re an established women-focused ecommerce brand (typically $3M+ revenue)
- Paid acquisition is active and you want retention to do more heavy lifting
- You want strategy + execution + optimization (not just “sending emails”)
- You care about brand voice, customer experience, and long-term growth
We may not be a fit if:
- You want occasional one-off blasts with no strategy behind them
- You aren't consistently bringing in qualified traffic to build on
- You're looking for a quick fix or an overnight turnaround
- You're not ready to test, measure, and iterate as we learn what works
- You want to pick a service off a menu without a diagnosis first
Founder-led strategy. Specialist execution.
Joy Joya is led by founder and Creative Director Laryssa Wirstiuk - supported by a senior bench across strategy, copy, design, and operations - so your email + SMS program runs like a revenue channel, not a scramble.
Any Questions?
FAQs
Honestly, most brands don't know at first - and you don't need to. That's what the Intro Call and Roadmap are for. On the call, we talk through your situation and I share what I can see from the outside. If we're a fit, the Roadmap Audit gets into your Klaviyo account and tells us which of these services will move the needle fastest for your business, in what order, and why. You don't have to self-diagnose before we talk. That's literally our job.
You can absolutely start with one area - many clients do. But the reason we always start with the Roadmap is that picking a service without a clear diagnosis is how brands end up investing in the wrong thing. Sometimes the flows look broken but the real problem is list health. Sometimes campaigns feel flat but the issue is deliverability. The Roadmap makes sure the first dollar you spend with us is going toward the thing that'll actually move revenue - not whichever service you thought you needed going in.
Most clients work with us on an ongoing monthly basis because retention marketing compounds - the longer we run it, the better it performs. That said, we're not into long lock-in contracts. We want you working with us because we're generating results, not because you signed a 12-month agreement. The Roadmap (typically a 90-Day Sprint) itself is a defined-scope engagement, and anything beyond that is structured to give both of us room to evaluate the fit as we go.
Ready to turn first-time buyers into repeat customers?
Book an Intro Call and get a clear plan forward.