Jewelry Marketing 101

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INTRODUCTION

1.1 – Welcome to Jewelry Marketing 101 Sample Lesson

1.2 – Pre-Course Questions for Reflection

CHAPTER TWO

2.1 – Introduction to Chapter Two Sample Lesson

2.2 – What Is Marketing? Why Does It Matter? 1 Quiz

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2.3 – What Marketing Can – and Can’t – Help You Achieve 1 Quiz

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2.4 – ROI and Setting Expectations 1 Quiz

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2.5 – Chapter Two Reflection

CHAPTER THREE

3.1 – Introduction to Chapter Three Sample Lesson

3.2 – Common Sources of Data 1 Quiz

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3.3 – Key Performance Indicators 1 Quiz

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3.4 – Chapter Three Reflection

CHAPTER FOUR

4.1 – Introduction to Chapter Four Sample Lesson

4.2 – Why Does a Competitive Analysis Matter? 1 Quiz

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4.3 – What’s Included in a Competitive Analysis? 1 Quiz

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4.4 – Chapter Four Reflection

CHAPTER FIVE

5.1 – Introduction to Chapter Five Sample Lesson

5.2 – Why Customer Personas Matter 1 Quiz

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5.3 – What to Include in Customer Personas 1 Quiz

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5.4 – Chapter Five Reflection

CHAPTER SIX

6.1 – Introduction to Chapter Six Sample Lesson

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