Jewelry Marketing 101
INTRODUCTION
1.1 – Welcome to Jewelry Marketing 101
1.2 – Pre-Course Questions for Reflection
CHAPTER TWO
2.1 – Introduction to Chapter Two
2.2 – What Is Marketing? Why Does It Matter?
1 Quiz
2.2 – Quiz
2.3 – What Marketing Can – and Can’t – Help You Achieve
1 Quiz
2.3 – Quiz
2.4 – ROI and Setting Expectations
1 Quiz
2.4 – Quiz
2.5 – Chapter Two Reflection
CHAPTER THREE
3.1 – Introduction to Chapter Three
3.2 – Common Sources of Data
1 Quiz
3.2 – Quiz
3.3 – Key Performance Indicators
1 Quiz
3.3 – Quiz
3.4 – Chapter Three Reflection
CHAPTER FOUR
4.1 – Introduction to Chapter Four
4.2 – Why Does a Competitive Analysis Matter?
1 Quiz
4.2 – Quiz
4.3 – What’s Included in a Competitive Analysis?
1 Quiz
4.3 – Quiz
4.4 – Chapter Four Reflection
CHAPTER FIVE
5.1 – Introduction to Chapter Five
5.2 – Why Customer Personas Matter
1 Quiz
5.2 – Quiz
5.3 – What to Include in Customer Personas
1 Quiz
5.3 – Quiz
5.4 – Chapter Five Reflection
CHAPTER SIX
6.1 – Introduction to Chapter Six
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6.1 – Introduction to Chapter Six
Jewelry Marketing 101
6.1 – Introduction to Chapter Six
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