In 2018, we created and maintained a Facebook ad campaign for a client, and the ultimate goal of this campaign was to generate leads for the client’s email marketing list. Once a lead provided a name and e-mail address, that lead would be sent an exclusive coupon code for 10% a purchase.

For the sake of testing copy effectiveness throughout the duration of the campaign, each image has two versions of a caption. Click through the image gallery to see examples of the ad copy and imagery.

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