These days everyone, including your mom, has a Facebook or Twitter account, but is your jewelry business using its social reach to full potential? Engaging with prospective customers and current fans might feel like a full-time job for the clone you don’t have, but we can provide a strategy to make social media marketing more manageable.

Finding success with social media means being consistent across social media channels, communicating in a recognizable and unique voice, and offering shareable, valuable content.

Too many jewelry businesses try to “be someone” when, frankly, it’s better to be yourself. Social media is one of the most enjoyable aspects of executing a complete branding and marketing strategy, and your content should reflect all the fun you’re having.