Four Types of Customers for Your Jewelry Brand

[vc_row][vc_column][vc_column_text]To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American and Canadian consumers. In this blog post, we explain how some of the findings may relate to your jewelry brand. If...

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10 Last-Minute Holiday Marketing Strategies for Your Jewelry Brand

With about a week until Christmas, you may be brainstorming last-minute sales strategies while there's still time to ship. With proper planning, you've likely already done a great job attracting a steady stream of customers throughout the season, so last-minute shoppers will be simply be icing on the gingerbread! Last-minute shoppers...

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Collection

The Role of “Curation” in Jewelry Marketing

Most shoppers crave a point of view; they want to understand how an article of clothing or a piece of jewelry like a bold necklace can fit into their lives and how they should wear those items. Otherwise, they'd be overwhelmed by too many choices. At the height of print media, fashion magazine...

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