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Best Practices for Jewelry Brands Using Instagram Live

Since the implementation of "shelter in place" rules during the coronavirus pandemic, more jewelry brands have been opting to replace their lucrative in-person event marketing strategy with a virtual one, taking advantage of free platforms like Instagram Live. Through these platforms, brands are able to connect with their audiences...

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Would Your Jewelry Brand Benefit from Influencer Marketing?

More clients have been inquiring about influencer marketing lately, and I don’t blame them. If you read any popular digital marketing advice, you’ll hear about the "magic" of influencers - get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. For example,...

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Is Social Media Engagement Changing for Jewelry Brands?

Do you feel like you’re struggling to stand out in a sea of sparkle? While it’s true Instagram is the platform where jewelry brands can hope for engagement, the number of total interactions is decreasing. However, not all hope is lost, and some jewelry brands are thriving on Instagram. If...

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