jewelry advertising Archives » Jewelry Marketing Consultant & Branding Expert

Jewelry Marketing Isn’t a Beauty Contest

I recently stumbled upon a really interesting quote by Josh Hayes from Liftoff, a company that helps ecommerce brands optimize their mobile apps. In a blog post, Josh says, "Creatives aren’t a beauty contest, so let performance drive your ad appearance decisions. Oftentimes, the best performing creatives run counter intuitive...

0 CommentsLike: 0

Know Your Jewelry Brand’s Customers – But Let Them Surprise You Too

Signet, parent company of jewelry retailer Jared the Galleria of Jewelry, recently announced that it will be dropping the well-known tagline it has used in its advertising campaigns for more than a decade. "He Went to Jared" is being replaced with the new tagline "Dare to Be Devoted". McKinney, the advertising...