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How to Host a Giveaway for Your Jewelry Brand

Who doesn't like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we'd like to celebrate the spirit of giving. When was the last time you gave back to your followers and customers as a way of showing your...

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How to Leverage Color in Jewelry Marketing

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone's attention, but it can also incite a negative reaction. In this blog...

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“Jewelry Marketing Joy” Is Officially Here

Not only have I reached a very important milestone in my podcasting journey, but I'm also officially publishing Jewelry Marketing Joy. I'm excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. Jewelry Marketing...

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Interview with Liz Kantner, Jewelry Marketer and Designer Advocate

In Episode #92 of the Joy Joya Jewelry Marketing Podcast, I interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry artists - especially emerging designers - thrive in the modern marketplace. After...

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What You Can Expect to Pay for Jewelry Marketing

In last week's blog post, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you're struggling to imagine how that money will be spent, then you'll definitely want to read this post, which explains...

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How Does Jewelry Marketing Differ from Jewelry PR and Sales?

In my experience speaking to jewelry entrepreneurs, I find there's a lot of confusion about the terms "marketing", "public relations", and "sales", which are sometimes used interchangeably. Though these business functions often support each other, they're very different. In this blog post, I'm going to clarify what each one...

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Interview with Sneh Parmar, Next-Gen Ecommerce Innovator

In Episode #85 of the Joy Joya Jewelry Marketing Podcast, I interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially...

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5 Ways to Get Personal With Jewelry Marketing

In our recent blog post "Jewelry Marketing for a Post-COVID-19 Future", we emphasized the fact that customer experience will need to remain at the center of all your jewelry marketing efforts in 2020 and for the foreseeable future. One of the most effective ways to improve customer experience is...

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